Rucker Roots: From Family Recipes to Retail Shelves
In a remarkable journey that spans generations, three sisters have transformed their mother’s homemade hair care recipes into a thriving vegan hair care line, Rucker Roots.
After years of perseverance and unwavering dedication, the brand has secured a major distribution deal with retail giant Walmart, a testament to the power of their family’s legacy.
Honoring a Mother’s Wisdom
Ione and Ellen Rucker, the dynamic duo behind Rucker Roots, drew inspiration from their childhood memories and their mother’s time-honored concoctions.
Utilizing ingredients like olive oil, avocado, carrots, and turnips, their mother created nourishing hair care mixtures that nurtured the family’s tresses.
A Revolutionary Styling System
Founded in 2011, Rucker Roots emerged at the height of the natural hair movement, offering a revolutionary styling system tailored specifically for heat-treated hair.
While most natural hair brands catered to wash-and-go styles, Rucker Roots pioneered a unique approach that resonated with a diverse customer base.
Despite their early success, the Rucker sisters faced numerous challenges along the way. The untimely loss of their beloved brother in 2016 and their father’s sudden passing in 2019 deeply impacted their personal and professional lives. However, their resilience and determination fueled their comeback, propelling them to new heights.
Scoring a Major Retail Partnership
After over a decade of perseverance, Rucker Roots has secured a major distribution deal with Walmart, a significant milestone for the family-owned business.
Their vegan hair care line will now be available in 785 Walmart stores nationwide, introducing their products to a broader audience and further solidifying their legacy.
A Legacy Rooted in Family Tradition
“We use things that are straight from our lived experiences,” Ellen Rucker expressed.
“And it’s that legacy we want people to feel every time they use one of our products.” Rucker Roots’ success is a testament to the power of family traditions, perseverance, and the unwavering pursuit of one’s dreams.
