Renowned photographer and director Renell Medrano is entering the beauty industry. She’s taken on the role of Creative Director at Supersuite. The brand new company launches with a complete line of fragrances and body products.
This marks Medrano’s first venture into the beauty sector. However, her transition feels natural and intentional. The acclaimed visual artist brings her distinctive storytelling approach to scent and texture.
From Bronx Photography Icon to Beauty Industry Creative Director
Medrano has established herself as one of photography’s most beloved talents. Her powerful imagery draws inspiration from Bronx upbringing and Dominican heritage. She’s captured cultural icons including Solange Knowles and Kendrick Lamar.
Her distinctive storytelling style shaped visuals across music and fashion. Now she’s applying that same vision to beauty products. The move represents an expansion of her creative universe.
“I think anything I do has some type of connection to who I am,” Medrano told ESSENCE. Her work always reflects her personal identity. The beauty venture continues this authentic approach.
Supersuite Launches With Diverse Fragrance and Body Care Line
Supersuite offers a comprehensive lineup of body products. Each item elevates daily rituals through carefully crafted scents. The collection features multiple product categories for complete body care.
The brand includes Eau De Parfums in Gimme Flowers and Pear Skin. Additional products feature the But Badder Body Whip Cream. The Must Have Mist Me Body Mist and No Bad Shaves Ultra Smooth Shaving Gel round out the collection.
Medrano designed products that deliver lasting sensory experiences. Every item reflects her commitment to quality and authenticity. The range addresses various personal care needs comprehensively.
Caramel Temptress and Shower Thoughts Lead Creative Director’s Favorites
Medrano highlighted two standout products from the launch. The Caramel Temptress Eau De Parfum Intense tops her personal list. She also favors the Shower Thoughts Daily Reset Scrub.
Both products share a key quality—lingering scents. The fragrances create lasting impressions throughout the day. This attention to longevity reflects Medrano’s understanding of beauty rituals.
Her selections reveal priorities in product development. Scent impact matters as much as initial appeal. The products deliver experiences that extend beyond application.
Fragrance Connected to Identity Since Childhood Experiments
Medrano’s beauty journey began early in life. “Fragrance, for me, has always been tied to identity,” she explained. After-school experiments with mists and lotions shaped her sensory awareness.
These childhood experiences informed her creative direction. Scent became a personal expression tool for young Medrano. That foundation influences Supersuite’s product philosophy today.
The transition into fragrance wasn’t random or opportunistic. “This wasn’t random,” she emphasized. Personal history and meaningful connections guided the decision.
Long Car Rides Provide Creative Reset for Multi-Project Director
Medrano juggles numerous creative projects simultaneously. Staying rested and recharged remains essential for her work. She’s developed specific practices to maintain creative energy.
“I love long car rides,” she shared with ESSENCE. Road time helps clear her mind effectively. The practice became her centering technique.
Creativity requires emotional energy and mental clarity. Medrano understands you can’t simply turn on inspiration. Her car rides provide time for reset and reflection.
Authenticity Drives Success Across All Creative Industries
Medrano’s biggest professional lesson centers on authenticity. “Make sure it’s authentic to you,” she advised aspiring creatives. This principle guides all her work.
Every industry has established rules and trending directions. However, genuine perspective matters more than following formulas. “What really matters is when people can feel your perspective and personal touch,” she stated.
Authenticity creates real connections with audiences. People recognize when work reflects genuine experiences. Her Supersuite role demonstrates this philosophy in action.
Personal Point of View Makes Work Feel Genuine
Medrano’s involvement in fragrance stems from lived experience. Scent has been personal and meaningful throughout her life. Her creative direction reflects this deep connection.
“When you stay rooted in who you are and your own experiences and point of view, the work comes across as genuine,” she explained. Audiences connect with authenticity in meaningful ways. This approach differentiates Supersuite in crowded beauty markets.
Her Bronx roots and Dominican heritage inform every decision. The brand reflects her cultural background and personal journey. Supersuite becomes an extension of Medrano’s artistic identity.
Supersuite Collection Elevates Daily Beauty Rituals Through Scent
The brand focuses on transforming everyday routines. Each product aims to make daily care feel special. Scent and texture work together in every formula.
Medrano’s photography eye translates to product development. She understands how sensory experiences create lasting impressions. The collection reflects this multi-sensory approach.
Supersuite joins beauty industry with clear creative vision. Medrano brings photographer’s attention to detail and storytelling. The launch positions her as a beauty industry voice to watch.
