Rashida Jones is back — and she is making her return in the most unexpected way possible. Just one year after stepping down as president of MSNBC, the veteran media executive has been named CEO of Uncensored, Piers Morgan’s fast-growing new media company. The appointment signals a bold new chapter for both Jones and for a company that has been steadily positioning itself as a serious challenger to legacy media.
The announcement came alongside a series of new ventures at Uncensored, following a capital agreement with Raine Ventures, Antenna Group, and other investors including the Reuben Brothers. For anyone watching the evolving media landscape, the pairing of Jones — who led one of cable news’s most recognized left-leaning networks — with Morgan’s Uncensored brand is a genuinely fascinating development.
What Rashida Jones Will Do as CEO of Uncensored
As CEO, Jones steps into a role with real scope and ambition behind it. She will oversee efforts to expand Uncensored’s reach, launch new content verticals, and create meaningful opportunities for emerging voices and talent across the platform. The company has described its vision as becoming a “multi-genre, talent-driven digital network,” and Jones’s appointment is clearly central to making that vision a reality.
Her hiring was driven by a specific kind of need. According to a person familiar with the matter who spoke to Variety, Morgan was looking for an executive who deeply understands content, distribution, and what it takes to build a new media enterprise from the ground up. During her time at MSNBC, Jones proved she had all three — launching several digital products and programs and experimenting with hybrid series that aired both on the network and across its digital platforms. That track record was impossible to ignore.
Why Piers Morgan Wanted Rashida Jones at the Helm
The pairing of Rashida Jones and Piers Morgan may raise eyebrows at first glance. Jones spent five years leading MSNBC, a network known for its more left-leaning news coverage. Morgan, meanwhile, has become increasingly associated with more conservative viewpoints and a confrontational approach to media that has defined Uncensored’s brand identity. On the surface, the two seem like an odd match.
However, Morgan appears to see that contrast as an asset rather than a liability. Jones first caught his attention after departing MSNBC in January 2025 and later consulting for Antenna Group, where she worked closely with its chairman, Theodore Kyriakou. Antenna Group has since become one of Uncensored’s lead outside shareholders, creating a natural bridge between Jones and the company. For Morgan, the goal is clearly to build something that reaches beyond any single political lane — and Jones’s background gives Uncensored instant credibility in spaces it might not otherwise access.
Jones Speaks on the Opportunity at Uncensored
Jones has made clear that she sees this role as an exciting and timely opportunity, not simply a career pivot. “Piers developed an incredible platform with Uncensored that’s already going head-to-head with legacy media,” she said in a statement. “In today’s fragmented media world, audiences are craving real conversations grounded in authenticity, rigor, and open debate. Uncensored not only delivers that — it’s ahead of the curve.”
Those words reflect a media executive who has thought deeply about where the industry is going. The traditional cable news model is under significant pressure from digital-native platforms, shifting audience habits, and growing distrust of legacy institutions. Jones’s framing of Uncensored as a platform built for the current moment — rather than one trying to preserve a model from a previous era — suggests she has a clear vision for where she wants to take the company.
Uncensored’s Growing Platform and What Jones Inherits
Jones is stepping into a company that is already in motion. Uncensored’s current slate includes its flagship channel, Piers Morgan Uncensored, as well as History Uncensored hosted by former CNN anchor Bianca Nobilo. The company has also secured a licensing deal with the U.K.’s Channel 5 to air Piers Morgan Uncensored on broadcast television, giving it a foothold in traditional distribution even as it prioritizes digital growth.
That combination of digital ambition and broadcast reach is exactly the kind of multi-platform environment Jones has experience navigating. Her work at MSNBC demonstrated an ability to think beyond the traditional cable format, and that fluency will be essential as Uncensored looks to grow into new genres and attract new audiences. The platform is not starting from scratch — and with Jones at the helm, it now has the executive leadership to match its growing momentum.
Rashida Jones’s Career Beyond MSNBC and What She Brings to the Table
Jones’s path since leaving MSNBC has been anything but quiet. She founded Imagine Strategies, a consulting firm through which she advises media, sports, and technology companies on mergers, acquisitions, and content strategy. That work alone speaks to the breadth of her expertise — she is not simply a cable news executive, but a strategic thinker who understands how media companies are built, restructured, and positioned for long-term growth.
Furthermore, Jones was named a fellow at the Knight Center for the Future of News at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication — a recognition of her standing as a serious contributor to the conversation about where journalism is headed. Together, those experiences make her one of the most well-rounded media executives in the industry today. For Uncensored, landing someone with that combination of operational experience and strategic vision is a significant step forward in its ambition to become a genuine force in the new media landscape.