Sweet July Skin’s latest innovation has hit the streets of San Francisco during NBA All-Star Weekend 2025. Entrepreneur Ayesha Curry unveiled her Coffee Fix Peptide Eye Cream amid crowds of eager fans seeking blue-foam lattes and skincare samples.
Revolutionary Island-Inspired Beauty Formula | Skincare Innovation
The new eye cream represents a breakthrough in natural skincare ingredients. “It’s the product that we’ve worked the longest on,” Curry reveals with enthusiasm. Her team incorporated soursop, a tropical fruit rarely seen in mass-market skincare.
This unique ingredient serves as their vitamin C source. “People in the islands use it all the time, but not a lot of people mass market use it,” Curry explains. The formula bridges traditional wisdom with modern skincare science.
Sweet July Skin’s Starting Five | Product Line Excellence
Curry approaches her skincare line with strategic precision. Her brand’s “starting five” includes the signature toner, Irie Power Oil, vitamin C serum, cleanser, and the new eye cream.
The products have already gained a following within Curry’s own household. “Riley… she just tried the eye cream and she’s loving that,” Curry shares about her daughter’s interest in skincare.
Beyond Beauty: Family Values and Screen-Free Parenting | Lifestyle Impact
Despite industry pressure, Curry maintains strict principles in parenting her almost-13-year-old. “Everybody else has one,” she says about smartphones. “I’m like, ‘It doesn’t matter. You’re not everybody.'”
Meanwhile, Curry plans to return to her first passion – acting. “That’s how I grew up. I was doing it since I was three,” she reflects. Her career shift demonstrates her commitment to personal growth alongside business success.
