TikTok Trailblazer
Stormi Steele, the founder and CEO of Canvas Beauty, has etched her name in TikTok’s history books by becoming the first creator to hit a staggering $1 million in sales during a single live session on the platform. This groundbreaking achievement was revealed to an overwhelmed Steele during a phone call with TikTok’s global team following her June 8 live stream.
“To be the FIRST person and brand to accomplish this epic feat and being a part of TIKTOK history is a dream come true!” Canvas Beauty captioned a video of the live session on TikTok.
Transforming the Beauty Industry
Steele’s remarkable feat spotlights the transformative power of diversity and inclusivity in the digital sphere. The Huntsville, Alabama, entrepreneur has been reshaping and redefining the beauty industry through her authentic voice and innovative products.
According to a press release, Canvas Beauty’s Body Glaze line has sold over a million units in its debut year, a testament to Steele’s ability to connect with her audience and create products that resonate.
Content that Converts
In an interview with BLACK ENTERPRISE last year, Steele shared her gift for creating content that converts. “I’m very good at telling people and showing people in content and video format why they need a product, what it does, and getting them excited about it,” she said.
Her strategic approach paid off, as hordes of creators flocked to showcase the Body Glaze product, resulting in tens of millions of views across the platform.
A Self-Made Success Story
Steele founded her self-made Canvas Beauty brand in 2018, with a mission to inspire customers to become “the highest version of yourself.” Her brand’s philosophy of empowerment resonated deeply with her audience, contributing to her meteoric rise.
“My obedience is connected to so many other people’s destiny, and I take that to heart the LONNNGGGG WAY!!!” Steele stated on Instagram.
