Danessa Myricks Beauty celebrates a major milestone this month with the launch of their first-ever eyeshadow sticks. The brand’s founder, makeup artist Danessa Myricks, chose this special moment to honor her company’s 10th anniversary. The new ColorFix Stix collection draws inspiration from the very product that started her beauty empire.
The multi-use eyeshadow sticks represent more than just another product launch. They tell the story of a single mother who transformed financial struggle into creative innovation. Today, Myricks’ basement experiments have evolved into a professional beauty brand trusted by makeup artists worldwide.
From Drugstore Pencils to Beauty Empire Success
Myricks’ journey began during a challenging period in her life. As a single mother of two living on unemployment benefits, she couldn’t afford professional makeup supplies. “I had no money to build a kit,” she tells ESSENCE about those early days.
Her solution showed remarkable creativity and determination. She melted 99-cent pencils from the drugstore in her basement. Then, she scraped the pigmented wax into eyeshadow pans to create her first makeup collection. This DIY approach became the foundation for her entire beauty philosophy.
The texture born from necessity eventually became ColorFix, her brand’s signature product. The cream pigment launched Danessa Myricks Beauty and established her reputation in the professional makeup world.
ColorFix Legacy Continues With Anniversary Collection
The original ColorFix pigment has been the cornerstone of Myricks’ brand since day one. Customers have used the versatile cream texture for multiple purposes throughout the years. They’ve applied it as cheek tint, mixed it into moisturizers, and used it for creative eye looks.
Now, a decade later, Myricks wanted to reimagine her most important product. “I thought it would be fitting reimagining what this could be,” she explains. The ColorFix Stix collection honors this legacy while making the formula more accessible to everyday users.
The anniversary timing feels perfect for this product evolution. It represents how far the brand has come while staying true to its innovative roots.
Double-Sided Design Features Metallic and Foil Finishes
The ColorFix Stix collection includes 10 double-sided sticks with 20 total shades. Each stick features one metallic side and one foil side attached by a magnetic base. This design allows users to mix and match pearlescent, sheer foils with full coverage, dimensional metallics.
“We put together a collection of 10 shades, 20 if you count both sides, and they’re super wearable but also fun at the same time,” Myricks says. The pairing creates endless possibilities for creative looks.
Color combinations include “Mystic Taupe” silver taupe metallic paired with “Interstellar” foil champagne. “Apollo,” a dark chocolate metallic, connects with “Artemis” gold foils. Meanwhile, “Shadow Eclipse” dark olive metallic pairs with “Galaxy Crush” champagne sage foils.
Water-Based Formula Works for All Skin Tones
The ColorFix Stix formula prioritizes inclusivity and ease of use. Myricks emphasizes that “because they’re based in water, it looks good on every skin tone.” This universal appeal makes the product accessible to a broader audience.
The water-based formulation also contributes to the product’s user-friendly nature. Unlike traditional powder eyeshadows that require brushes and blending skills, these sticks eliminate complexity. Users can achieve professional-looking results with minimal effort and tools.
This inclusive approach reflects Myricks’ vision of democratizing professional makeup techniques. She wants everyone to feel confident using her products, regardless of their skill level.
Perfect Multi-Use Solution for Busy Women
Myricks specifically designed the ColorFix Stix with busy women in mind. She notes that the product works especially well for women over 50 who want efficient makeup routines. The dome applicator makes application easier than the original ColorFix tube format.
“I make all of these very dynamic things, but I have the same look I wear all the time,” she admits. Her personal makeup bag contains just three ColorFix Stix, concealer, and lip gloss. This minimalist approach demonstrates the product’s versatility.
The sticks eliminate the need for brushes entirely, streamlining the makeup process. “It’s easy on, easy off,” she explains. This convenience factor appeals to users who want professional results without professional techniques.
From Professional Brand to Consumer-Friendly Products
Danessa Myricks Beauty originally launched as a brand for makeup professionals. The ColorFix Stix represents the company’s evolution toward consumer-friendly products. Myricks describes the sticks as “all her pro techniques bottled up for the average person.”
This shift reflects the brand’s future direction and growth strategy. Professional makeup artists still love the products, but everyday consumers can now achieve similar results. The formula’s forgiving nature makes it nearly impossible to mess up.
“This, you can’t mess up. It’s water and it’s pearls,” Myricks explains. The product’s foolproof design builds confidence in users who previously felt intimidated by eyeshadow. Many customers express surprise at their ability to wear colors they never thought possible.
Anniversary Launch Celebrates Resilience and Innovation
The ColorFix Stix launch timing celebrates more than just a product anniversary. It honors Myricks’ journey from financial struggle to business success. The collection represents how creativity and determination can overcome seemingly impossible obstacles.
Her story resonates with entrepreneurs who started with limited resources. The basement experiments that began with drugstore pencils now influence professional makeup artists worldwide. This transformation inspires others to pursue their dreams despite financial constraints.
The anniversary collection proves that innovative thinking can turn necessity into opportunity. Myricks’ willingness to experiment and adapt has created a lasting beauty empire built on authenticity and inclusivity.
