Target Alum Launches Exclusive Fashion Line
In an inspiring full-circle moment, Jeneé Naylor, a former Target store director, has become the latest designer for the retailer’s coveted Future Collective.
After an 11-year tenure rising through the ranks, Naylor’s journey has taken her from the store aisles to creating an exclusive 70-piece collection now available at Target.
“This is such a meaningful moment that I’m honestly still processing,” Naylor said. “From opening Target stores to being a Future Collective partner – it’s a ‘pinch-me’ moment!”
Wardrobe Staples for All Seasons
Naylor’s Future Collective line celebrates individuality with a size-inclusive range and most items under $35. As a fashion expert, she focused on crafting high-quality staples suitable for any occasion.
“These pieces are rooted in resort wear but are truly wardrobe staples for any season,” she explained. “I’m proud of the sheer level of detail and design quality.”
From In-Store to Instagram
Fashion was always Naylor’s passion, even sketching designs in high school. While juggling her busy Target schedule, she began posting outfit photos that quickly gained a following, launching her influencer career.
“Posting on Instagram turned into a blog, YouTube channel, and the rest is history,” she recalled. Creating content on her days off allowed Naylor to inspire others with her affordable style.
Inspiring the Next Generation
Looking back at milestones like opening Target’s first east coast small-format store, Naylor hopes her full-circle journey motivates others to chase their dreams.
“I hope to inspire someone to go after that thing telling them to keep going,” she said. “It’ll all pay off in the end.”
