Queen Latifah joins forces with Good American as the newest face of their American Icons campaign. The groundbreaking partnership, announced October 24, celebrates her decades-long impact on entertainment and culture.
Entertainment Icon Queen Latifah Redefines Fashion Standards with Good American
Renowned photographer Cass Bird captures Queen Latifah in fall-inspired looks that echo her iconic ’90s “Living Single” style. The campaign showcases comfortable blazers and denim, masterfully styled by Julia Sarr-Jamois.
“What makes an icon? Being so good at being who you are that people say, ‘Damn, who is that?'” Latifah declares in the campaign video.
Her powerful stance resonates through the campaign: “I stand for women. I stand for my beautiful Blackness. I stand for humanity.”
Inclusive Fashion Meets Cultural Impact in Groundbreaking Campaign
The new icon collection demonstrates Good American’s commitment to size inclusivity, ranging from XXS through 5XL. Price points remain accessible, starting at $59 for T-shirts and reaching $269 for faux leather trenches.
Good American celebrates Latifah as “a trailblazer who has redefined entertainment — breaking boundaries in music, film, and TV.”
The partnership honors women who challenge conventions and create opportunities for future generations. Her Grammy wins, Academy Award nomination, and Hollywood Walk of Fame star exemplify this spirit.
Hip-Hop Legacy and Cultural Leadership Take Center Stage
Alongside this fashion venture, Latifah announces an exciting biopic project with Flavor Unit Entertainment. The collaboration includes Will Smith’s Westbrook Studios and Jesse Collins Entertainment.
“We all came into this industry together, and Hip Hop has shaped each and every one of us,” Latifah shares about the partnership.
The project explores hip-hop’s profound impact on culture and society, reuniting longtime friends in creative collaboration.
Presidential Recognition Amplifies Queen Latifah’s Lasting Impact
Recently, President Joe Biden awarded Latifah the 2023 National Medal of Arts. This prestigious honor makes her the second rapper, after Missy Elliott, to receive this distinction.
Fellow honoree Missy Elliott celebrated on Twitter: “BiG CONGRATS to my sis @IAMQUEENLATIFAH, who deserve all the bouquets!”
This recognition further cements Latifah’s position as a transformative force in entertainment, fashion, and cultural leadership.
