Pop icon Rihanna sets hearts racing with her latest Savage X Fenty Valentine’s Day collection. The new “Loveline” range launched January 7, 2025, showcases the singer modeling striking pink and red lingerie pieces.
Captivating Campaign Features Rihanna as Modern Cupid
The Bajan superstar transforms into a seductive Cupid for the campaign’s centerpiece. Rihanna appears with roses adorning her hair while wielding a bow and arrow topped with a burning rose. The dramatic photographs capture her wearing the collection’s signature Loveline Satin Balconette Bra in hot pink.
Social media erupted with excitement over the sultry campaign images. “Cupid is shaking after seeing this,” one fan commented. Another admirer wrote, “That arrow hit straight into my heart.”
Luxurious Design Elements Define New Collection
The Loveline collection emphasizes romantic lace detailing and bold color choices. Standout pieces include a pink balconette bra paired with a matching satin garter belt and red lace-trimmed thong.
These carefully crafted designs blend sensuality with sophistication. Every piece showcases the brand’s attention to intricate details and premium materials.
Inclusive Sizing and Accessible Pricing Strategy
Staying true to Savage X Fenty’s core values, the Loveline collection caters to all body types. The size-inclusive range maintains the brand’s commitment to making everyone feel confident and sexy.
The collection offers accessible luxury with prices ranging from $30 to $120. This pricing strategy makes high-end lingerie available to a broader customer base.
