A Chance Meeting Sparks Growth
Founded in 2012 by Beatrice Dixon, The Honey Pot Company makes plant-based feminine care and wellness products. The Black woman-owned brand has now inked a monumental $380 million partnership deal with investment firm Compass Diversified.
This accelerator deal comes after an initial 2018 investment from Richelieu Dennis’s $100 million New Voices Fund, which backs women of color entrepreneurs.
A chance meeting between Dixon and Dennis put The Honey Pot on a growth trajectory to achieve this historic Compass partnership under Dixon’s continued leadership as CEO.
Bringing Feminine Care to the Masses
“This partnership will…empower us to continue cultivating a movement rooted in community and self-care,” said Dixon. The Honey Pot aims to destigmatize feminine care and make holistic wellness accessible to all women through innovative products.
With Compass Diversified’s resources, The Honey Pot plans further expansion into new categories like body care, as well as pushing into international markets starting with Canada.
The Honey Pot’s products are currently available in over 33,000 U.S. stores including mass retailers Target, Walmart, CVS and Walgreens. But Dixon stresses this deal is about more than just retail footprint – it’s about serving overlooked consumers.
Inspiring Future Founders
Amid the business headlines, Dixon hopes her journey inspires other entrepreneurs to relentlessly pursue their visions: “No matter where you are and what you do…you can always begin somewhere.”
Dixon has overcome barriers facing many Black women founders in raising capital and scaling. This record-breaking acquisition proves the sky’s the limit when companies recognize overlooked consumers and address stigmatized categories like feminine care.
