A Sweet Partnership is Born
WNBA rookie sensation and Chicago Sky center Angel Reese has landed an exciting endorsement deal with the iconic Reese’s candy brand. The two have teamed up to launch an official collection of Reese’s-branded apparel, and fans couldn’t be more thrilled.
“The fans really made this happen,” said Reese. “This collection is for my Reese’s Pieces — who’ve been with me every step of the way.”
Connecting with Fans
The collaboration between Reese and Reese’s was sparked by the WNBA star’s own social media interactions. After a victory over the Indiana Fever, Reese tweeted, “Reese’s pieces where y’all at?” Her fans quickly embraced the “Reese’s Pieces” moniker, leading the brand to join the conversation and express their interest in working together.
“The connection between my name and the Reese’s brand was obvious, but it went deeper than that,” added Reese. “My fans started calling themselves ‘Reese’s Pieces,’ and after I kept seeing it on social, I started engaging with some of my fans about it.”
A Bold and Vibrant Collection
The first of three “Angel x Reese’s” collection drops launches on Wednesday, featuring a range of apparel items including t-shirts, hoodies, and hats. Reese worked closely with the brand to ensure the collection reflected her bold and unapologetic personal style.
“I wanted to deliver something that they could proudly wear this season,” Reese continued. “We worked as quickly as possible with Reese’s to build a collection that really reflected who I am — bold, vibrant, and unapologetically me.”
A Proven Leader in Design and Fashion
This latest partnership is just the latest in Reese’s growing portfolio of endorsement deals. The WNBA rookie has already shown her prowess in design and fashion, with features in publications like Vogue and Harper’s Bazaar. She has also launched a full collection of footwear and apparel with Reebok.
“My marketing presence has definitely grown and evolved in ways I couldn’t have imagined,” Reese reflected. “At LSU, the NIL deals opened the door for me to start building my brand, and now, in my professional career, I’m able to take that to the next level.”
With a deep understanding of brand alignment and a loyal fanbase, Reese continues to cement her status as a rising star both on and off the court.
