Netflix and The Black Excellence Brunch (BEB) joined forces at the 28th Annual American Black Film Festival (ABFF) in Miami.
The collaboration celebrated Andra Day’s leading role in Lee Daniels’ upcoming Netflix film, ‘The Deliverance’.
Star-Studded Event at ABFF Honors Andra Day
On June 14, Chotto Matte restaurant in Miami hosted an exclusive gathering. The event attracted numerous celebrities, including Bevy Smith, Cory Hardrict, and Jonica Booth.
Attendees enjoyed a curated menu featuring sushi, chicken and waffles, and Japanese pancakes.
Despite weather-related delays, Andra Day sent a virtual welcome. She expressed gratitude for Lee Daniels and the film. Guests were treated to an exclusive preview of Day’s performance in ‘The Deliverance’.
‘The Deliverance’: A Genre-Defying Netflix Original
‘The Deliverance’ tells the story of Ebony Jackson, a struggling single mother. Day portrays Jackson, who moves her family to a new home for a fresh start. Strange occurrences in the house soon raise suspicions from Child Protective Services.
Lee Daniels directed the film, with David Coggeshall and Elijah Bynum penning the script. The star-studded cast includes Glenn Close, Mo’Nique, and Aunjanue Ellis-Taylor. ‘The Deliverance’ promises a unique take on darkness, possession, and finding a higher power.
Netflix’s Strategic Promotion at ABFF
Netflix’s collaboration with BEB at ABFF showcases a strategic approach to promotion. By aligning with the Black Excellence Brunch, Netflix taps into a powerful network of influencers and industry professionals.
The event not only celebrated Day’s role but also built anticipation for the film’s release. ‘The Deliverance’ will hit select theaters on August 16 and stream on Netflix from August 30.
The Black Excellence Brunch: A Cultural Powerhouse
Founded by Trell Thomas, the Black Excellence Brunch has become a cultural institution. It consistently delivers exceptional networking opportunities and memorable experiences. The brunch series celebrates Black achievement across various industries.
BEB’s partnership with Netflix for this event demonstrates its growing influence. The next iteration of the brunch will toast to culture’s biggest night during the 2024 BET Awards.
Andra Day: From Grammy Nominee to Leading Lady
Andra Day’s involvement in ‘The Deliverance’ marks another milestone in her career. The Grammy-nominated singer has successfully transitioned into acting, earning critical acclaim for her performances.
Day’s role as Ebony Jackson in ‘The Deliverance’ promises to be another powerful performance. Her virtual presence at the BEB event underscores her commitment to the project and her fans.
Looking Ahead: ‘The Deliverance’ Release and Impact
As ‘The Deliverance’ approaches its release dates, anticipation continues to build. The film’s unique blend of genres and star-powered cast position it as a potential breakout hit for Netflix.
The collaboration between Netflix and the Black Excellence Brunch at ABFF sets a new standard for film promotion.
It demonstrates the power of community-focused events in generating buzz and fostering connections within the industry.
