Tennis legend Serena Williams is celebrating a big milestone with a bold new makeup line. The star athlete and businesswoman has created lip glosses and liners for her WYN Beauty brand. This launch marks 25 years since she won her first Grand Slam title at the U.S. Open in 1999.
Tennis Champion Turns Beauty Mogul: Serena’s WYN Beauty Expands
Williams told ESSENCE magazine that she wanted to capture the feeling of victory in her new products. “I hope to inspire others to celebrate their personal victories with this launch,” she said. The collection adds to WYN Beauty’s existing lip products, which include lipsticks and a lip serum.
The new items are called STARTING LINE lip liner and ACCEPTANCE SPEECH lip gloss. These names clearly link back to Williams’ sports career. The products are made to last through intense activity, just like her other makeup items.
High-Performance Makeup: Athlete-Tested, Serena-Approved
The lip liners and glosses aren’t just pretty – they’re tough too. They contain ingredients like hyaluronic acid and peptides, which help the makeup stay put. Williams wanted her lip liner to go on as smoothly as her brand’s eyeliner. Both products are water-resistant, perfect for athletes or anyone with an active lifestyle.
“I’m such a lip girl, whether bold or nude, matte or glossy,” Williams shared. She loves mixing liners and glosses to create different looks. This new launch gives her fans eight new shades to play with.
From Grand Slam to Glam: Shades Inspired by Victory
Each color in the new collection represents a win. The lip liner shades include a bright red called “bold” and a deep brown named “overcome”. The glosses feature a nude peach shade called “prize” and a shimmery gold dubbed “trophy”.
These new products join Williams’ favorite lip combo – a rich brown matte lipstick layered with a rosy nude. She wore this look at the 2024 Olympics opening ceremony, showing how her makeup stands up to big events.
25 Years of Excellence: From Tennis Court to Beauty Counter
Williams won her first Grand Slam title at just 17 years old. Now, a quarter-century later, she’s still breaking new ground. With 23 Grand Slam wins under her belt, she’s widely considered the greatest tennis player of all time. Her move into the beauty world shows she’s a champion in business too.
The launch of this lip collection proves Williams is still serving up wins – on and off the court. For fans of the tennis star or makeup lovers looking for long-lasting lip products, WYN Beauty’s new line offers a chance to feel like a champion.
