Elle Olivia, a lifestyle brand for confident girls and their mothers, has launched an exciting new apparel collection. They’ve partnered with “When We All Vote,” a nonpartisan voting initiative founded by Michelle Obama. This collaboration aims to inspire families to participate in democracy actively.
Empowering Girls: Elle Olivia’s Mission Meets Michelle Obama’s Vision
The new collection, named ‘Her Future,’ is more than just clothing. It’s designed to secure a brighter future for the next generation of young women. Elle Olivia, established in 2022, believes every girl can be strong, confident, and empowered.
Each piece in the collection encourages young girls to dream big. The brand’s goal is to inspire greatness from an early age. This aligns perfectly with “When We All Vote’s” mission to increase voter participation.
‘Her Future’ Collection: Fashion Meets Civic Engagement
Marty McDonald, CEO and Founder of Elle Olivia, shared her excitement about the partnership. “Our brand is about more than just fashion,” she said. “It’s about fostering inclusivity and empowering girls.”
The collection features empowering sweatshirts for girls and their mothers. Importantly, 25% of proceeds will support ‘When We All Vote’s’ mission to increase voter turnout.
When We All Vote: Changing the Culture of Voting
“When We All Vote” focuses on increasing participation in every election. Founded by Michelle Obama in 2018, it aims to close race and age gaps in voter turnout. The organization brings together individuals, brands, and institutions to register voters nationwide.
Beth Lynk, Executive Director of When We All Vote, emphasized the power of collective voices. She stated, “The ‘HerFuture’ collection highlights the importance of leading by example.”
