The NBA and WNBA are going pink this October. Designer Jill Martin, a breast cancer survivor, has teamed up with both leagues to create special pink-logo apparel. This move aims to boost awareness about breast cancer and genetic testing.
NBA and WNBA Pink Logos Make History
For the first time ever, the NBA and WNBA logos are turning pink. This change marks a big step in supporting Breast Cancer Awareness Month. The new look appears on cozy sherpas designed by Jill Martin’s brand, By Jill Martin.
“We’ve partnered with Jill Martin to launch a limited-edition lounger,” the NBA Store tweeted. “It’s our way of supporting survivors and warriors in your life.”
Fans can buy these special items now. Some of the money from sales will go to the Basser Center for BRCA, which studies cancer genes.
Jill Martin’s Personal Cancer Journey
Jill Martin’s work with the NBA and WNBA comes from her own fight with cancer. In 2023, doctors told her she had Stage 2 breast cancer. This news shocked Martin, as she had just gotten a clear mammogram.
“I found out I had the BRCA gene mutation,” Martin shared. “It was a surprise because I thought breast cancer only came from my mom’s side of the family.”
Martin learned that either parent can pass down this gene change. After her diagnosis, she had chemo, radiation, and several surgeries.
Raising Awareness Through “Pink Power”
Today show’s “Pink Power” special puts a spotlight on breast cancer. The show features Martin talking about her cancer journey. NBA and WNBA players also share how cancer has touched their lives.
“We want to help people understand who should get genetic testing,” a Today show producer explained. “It’s about lowering cancer risk for everyone.”
The plaza will be full of breast cancer survivors and their families during the special. This powerful display shows the wide reach of this disease.
Black Women and Breast Cancer: A Critical Focus
Research shows a troubling trend: Black women are more likely to die from breast cancer. Four main things play a role in this higher death rate:
- Genetics
- Cultural norms
- Money and social status
- Access to good healthcare
“We need to address these issues to save lives,” a health expert stated. “Every woman deserves the best care possible.”
By shining a light on these problems, the NBA, WNBA, and Jill Martin hope to make a real difference. Their pink logo campaign is more than just a fashion statement – it’s a call to action.
