Pioneering Marketing Leadership Emerges
Vanessa Wallace steps into her role as Chief Marketing Officer at Savage X Fenty, bringing nearly two decades of transformative marketing experience. Her appointment signals a powerful new direction for Rihanna’s groundbreaking fashion brand.
Wallace arrives with a remarkable background, most recently leading marketing initiatives for Nike’s Jordan Brand in North America. Her transition represents an exciting new chapter in her impressive career trajectory.
A Legacy of Brand Transformation
After 19 years at Nike, Wallace recognized an opportunity for growth with Savage X Fenty. Her LinkedIn announcement highlighted her excitement about joining Rihanna’s innovative brand.
“I’ve always admired Rihanna as a Fashion Icon, musician, and fearless Entrepreneur,” Wallace shared. Her commitment to pushing industry boundaries aligns perfectly with the brand’s inclusive vision.
Breaking Barriers in Marketing and Representation
Wallace’s previous work includes launching the Jordan Brand Women’s Collective and creating the Jordan Brand Black Community Commitment. These initiatives demonstrate her dedication to empowerment and social change.
Her new role encompasses brand and product marketing, media, creative strategy, membership, and global communications. She will report directly to CEO Hillary Super, guiding the brand’s strategic vision.
Savage X Fenty: A Billion-Dollar Vision
The lingerie brand has experienced remarkable growth since its 2018 launch. By 2021, Savage X Fenty was valued at $1 billion, with revenue growth exceeding 200% in 2020.
Wallace arrives at a pivotal moment, with the brand dominating the $13.1 billion women’s underwear market. Her marketing expertise promises to further accelerate this impressive momentum.
A Trailblazing Professional Journey
Beyond corporate success, Wallace brings a remarkable personal history. She’s an award-winning athlete, inducted into multiple sports halls of fame after her basketball career at the University of Texas.
Her professional background includes work with iconic brands like P&G, BET, MTV, and the WNBA. Each experience has prepared her for this transformative leadership role.
Championing Inclusivity and Culture
Wallace’s vision extends beyond marketing metrics. She aims to continue pushing the industry toward greater inclusivity and cultural representation.
“I look forward to unapologetically representing the culture!” she declared, signaling her commitment to meaningful, impactful marketing strategies.
