Acclaimed entertainer Whoopi Goldberg has unveiled her latest business venture: Whoop-Tea. The refreshing beverage combines iced tea, lemonade, and 10mg of hemp-derived THC. This new product hits the market as Goldberg partners with Pure Genesis, a leading Black woman-owned cannabis and hemp company.
The EGOT winner designed Whoop-Tea as an alternative way to experience cannabis. Her vision centers on creating a more inclusive, mindful, and celebratory drink. Goldberg specifically noted that Whoop-Tea targets people who want to “relax, laugh, and enjoy themselves without the side effects of alcohol.”
Celebrity Cannabis Entrepreneur Expands Product Portfolio
Whoop-Tea builds upon Goldberg’s earlier success in the cannabis industry. Her product lineup already includes the Whoopi & Maya brand of medical cannabis products. These items focus on relieving pain while honoring cannabis as an “earth-born resource.”
Additionally, Goldberg offers Emma & Clyde, a line of premium cannabis products for adults. Whoop-Tea represents her continued belief in cannabis “not just for wellness, but for joy.” The star has consistently advocated for cannabis benefits since entering the industry.
Her commitment to cannabis advocacy dates back years. In 2018, Goldberg discussed with The Weekend Box how effective cannabis can be for women suffering from menstrual pain. This specific market represents a significant portion of potential cannabis consumers.
Black-Owned Cannabis Company Partners With Entertainment Icon
Pure Genesis, led by co-founder and CEO Faye Coleman, collaborated with Goldberg to create Whoop-Tea. The beverage now joins four other products in the Genesis line. This partnership aligns with Pure Genesis’ mission to redefine the cannabis experience.
Coleman emphasized the significance of this collaboration, stating: “This is more than a product—it’s a statement.” The partnership represents an alignment of “celebrity, wellness, and purpose.” Pure Genesis proudly stands beside Goldberg to launch what they consider a truly impactful product.
The collaboration illustrates growing diversity in cannabis industry leadership. Black-owned businesses like Pure Genesis continue working to transform how consumers view and experience cannabis products. Their advocacy-focused approach matches Goldberg’s own vision.
THC-Infused Beverage Market Shows Growth Potential
Whoop-Tea enters a rapidly expanding segment of the cannabis market. THC-infused beverages provide consumers with alternatives to traditional consumption methods. The drink’s 10mg dose offers a controlled experience for consumers seeking moderate effects.
The combination of iced tea, lemonade, and hemp-derived THC creates a familiar yet novel beverage. This approach may appeal to consumers new to cannabis products. Flavor and familiarity can reduce barriers to entry for curious customers.
Industry analysts project Whoop-Tea will generate millions in revenue. The product capitalizes on growing interest in cannabis beverages. As more states legalize recreational cannabis use, the market potential continues expanding.
Official Launch Event Scheduled For New York City
Goldberg and Pure Genesis will host an official Whoop-Tea launch event on June 5 in New York City. The gathering will bring together industry leaders and tastemakers. An exclusive guest list underscores the product’s premium positioning.
The launch event represents an important milestone for both Goldberg and Pure Genesis. It provides an opportunity to showcase Whoop-Tea’s unique qualities. Attendees will experience firsthand the product’s flavor profile and effects.
The New York City location carries strategic significance. The state recently legalized recreational cannabis use. This timing positions Whoop-Tea to capitalize on growing consumer interest and expanding market accessibility.
