Norfolk State University alumnus Rod Bell has combined his passion for motorcycles with his HBCU pride. He’s launching an ambitious nationwide tour called “RIDE4MYHBCUs” with a goal to raise over $10 million. Bell will travel across the United States on his custom NSU-themed motorcycle, visiting more than 100 historically Black institutions.
The tour begins August 24, marking the start of an innovative fundraising campaign. Bell aims to encourage alumni and supporters to financially support these vital educational institutions. His mission goes beyond raising awareness—it focuses on motivating concrete action through donations.
Bell’s approach represents a grassroots solution to ongoing HBCU funding challenges. Rather than waiting for political changes, he’s mobilizing the HBCU community to take control of their institutions’ futures.
Addressing Critical HBCU Funding Gaps Through Alumni Action
Bell sparked this ambitious idea after observing persistent funding struggles across HBCUs nationwide. The vast majority of these institutions continue fighting to stay operational and competitive. Traditional funding sources often fall short of meeting their essential needs.
“It is not to bring awareness to HBCUs because people know about them now,” Bell explained. “It’s about motivating those to give and donate—and inspiring alumni to give back to their schools.” His focus shifts from education to action, recognizing that knowledge without financial support doesn’t solve problems.
Furthermore, Bell refuses to wait for political shifts to favor these schools. He encourages the HBCU community to take matters into their own hands through direct financial support. This self-reliant approach empowers graduates to become the change their alma maters need.
Strategic $106 Donation Plan to Build Coalition of 1,006 Alumni Donors
Bell has developed a specific mathematical strategy to reach his $10 million fundraising goal. He believes he can achieve this target by building a coalition of 1,006 alumni donors. Each donor would contribute $106 to their respective institution, creating substantial collective impact.
This calculated approach would generate $106,636 for each participating HBCU. The total fundraising result would exceed $11.3 million across all institutions involved. These numbers demonstrate how individual contributions can create significant institutional support when coordinated effectively.
The $106 amount was chosen strategically to remain accessible while being meaningful. Bell’s plan shows how modest individual donations can transform into substantial institutional funding. This approach makes participation possible for alumni at various income levels.
Expanding Impact Beyond Facilities to Scholarships and Student Resources
The fundraising goals extend far beyond basic facility maintenance and improvements. Bell envisions the money supporting scholarships that would directly benefit current and future students. These educational investments would help HBCUs compete at even higher academic levels.
Additionally, the funds would support various student resources that enhance the overall educational experience. These investments could include technology upgrades, library resources, research opportunities, and career services. Such comprehensive support addresses multiple aspects of student success.
Moreover, these improvements would help HBCUs attract and retain top talent among both students and faculty. Enhanced resources create competitive advantages that benefit entire HBCU communities. Bell’s vision encompasses holistic institutional strengthening rather than piecemeal fixes.
Challenging Alumni to Move Beyond Homecoming Celebrations to Year-Round Support
Bell acknowledges the strong HBCU pride evident during homecoming seasons and special events. However, he emphasizes that caring for these beloved institutions requires consistent year-round commitment. Seasonal enthusiasm alone cannot sustain these schools’ long-term operational needs.
“We show up for the parties and tailgates,” Bell pointed out. “Now, show up for your school in a different way. Give $106—and challenge five friends to do the same.” His message transforms social energy into financial action.
The challenge extends beyond individual donations to peer influence and network activation. Bell encourages donors to multiply their impact by inspiring friends to participate. This viral approach could exponentially increase the campaign’s reach and effectiveness.
Building Sustainable Future for HBCU Traditions and Academic Excellence
Bell’s mission recognizes that preserving HBCU traditions requires ensuring institutional survival and growth. These schools must remain operational to continue serving future generations of Black leaders. Financial stability becomes essential for maintaining cultural legacy and educational opportunity.
“To keep these traditions going, these schools must stay in operation, and require the help of graduates to do so,” Bell emphasizes. His perspective connects emotional attachment to practical responsibility. Alumni love for their schools must translate into tangible financial support.
The campaign also focuses on developing future Black leaders through enhanced educational opportunities. Stronger HBCUs produce more successful graduates who can contribute to their communities and professions. Bell’s investment in institutional strength ultimately supports broader social and economic progress.
Corporate Sponsorship Opportunities and Multiple Ways to Support the Mission
Corporate sponsors can participate in Bell’s RIDE4MYHBCUs journey through various partnership opportunities. Interested businesses can contact ride4myhbcus@gmail.com for specific inquiry and collaboration details. Corporate involvement would significantly amplify the campaign’s reach and impact.
Individual supporters have multiple ways to contribute to this historic initiative. Alumni can directly donate $106 to their alma maters while writing “RIDE4MYHBCUs” in the memo section. General supporters can also contribute to Bell’s Norfolk State University endowment fund through dedicated donation links.
The campaign structure accommodates different types and levels of support. Whether through direct institutional donations, endowment contributions, or corporate sponsorships, everyone can participate meaningfully. Bell has created inclusive pathways for widespread community involvement.
Personal Mission Becomes Collective Movement for HBCU Community
Bell emphasizes that his motorcycle journey represents something much larger than individual achievement. “This journey isn’t about me—it’s about us and the future of our HBCUs,” he stated clearly. His personal sacrifice serves the broader HBCU community’s collective interests.
The tour symbolizes the dedication required to preserve and strengthen these vital institutions. Bell’s willingness to travel extensively demonstrates the commitment he hopes to inspire in others. His actions model the level of engagement needed for sustained institutional support.
“Let’s make history together,” Bell concluded, inviting the entire HBCU community to join his mission. The campaign represents an opportunity for alumni, supporters, and corporate partners to create lasting positive change. Together, they can ensure HBCUs continue thriving for future generations.
