Rihanna just earned another major win for her beauty empire. TIME Magazine has named Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation one of the greatest inventions since 2000. The honor puts her signature product alongside revolutionary creations like new birth control options and the Roomba vacuum cleaner.
This recognition celebrates more than just makeup. It highlights how one product changed an entire industry’s approach to diversity and inclusion.
Fenty Beauty’s Foundation Revolutionized the Makeup Industry
When Fenty Beauty launched in September 2017, it shook up the beauty world. The brand debuted with 40 foundation shades that matched a diverse range of skin tones. This move set a new standard for inclusivity in cosmetics.
TIME Magazine’s listing explained the impact clearly. “Makeup companies often cater to women with light to medium skin tones, both in products and advertising, and sideline women of color,” the publication noted. Rihanna’s line changed that pattern completely.
The foundation’s success pushed other beauty brands to expand their shade ranges. Companies that once offered limited options suddenly started creating products for darker skin tones. Fenty Beauty became the catalyst for industry-wide change.
How Rihanna Built a Billion-Dollar Beauty Empire
The Pro Filt’r Foundation became more than just a successful product. It launched Rihanna’s business empire into new territory. The brand has since grown into a full-range makeup line with concealers, blushes, and lip products.
“Makeup is like a secret weapon,” Rihanna told TIME Magazine. Her vision extended beyond cosmetics too. She built an empire that now includes lingerie, haircare, and skincare lines.
The foundation helped establish Fenty Beauty as a billion-dollar brand. Its immediate popularity proved that consumers wanted diverse options. The market had been waiting for a brand that truly served everyone.
Fenty Beauty Continues Expanding Its Foundation Collection
The brand hasn’t stopped innovating since its original launch. Fenty Beauty now offers 52 foundation shades, expanding from the original 40. This growth shows the brand’s ongoing commitment to serving all skin tones.
New foundation formulas have joined the lineup too. The Soft’Lit Naturally Luminous Longwear Foundation offers a radiant finish for glow lovers. Meanwhile, the Eaze Drop Tint Stick and Blurring Skin Tint provide lighter coverage options.
Each new product maintains the brand’s core mission. Fenty Beauty remains the pioneer for beauty diversity in the makeup industry. The expansion proves that inclusivity isn’t just good ethics—it’s good business.
The Lasting Impact of Fenty Beauty’s Inclusive Approach
Rihanna’s foundation did something remarkable for underrepresented beauty lovers. It proved their needs mattered and their money was valuable. Other brands took notice and followed suit.
The TIME Magazine recognition validates what many consumers already knew. Fenty Beauty’s Pro Filt’r Foundation changed how the beauty industry operates. It made diversity a priority rather than an afterthought.
This honor cements Rihanna’s legacy beyond music and entertainment. She transformed an entire industry by simply making products for everyone. That’s the mark of a truly great invention.
