A 13-year-old entrepreneur is changing the skincare game for teenage girls everywhere. Coco Granderson launched Yes Day, a youth-focused skincare line created specifically for her generation. She partnered with Ron Robinson, the renowned Black chemist who helped Hailey Bieber build Rhode.
Robinson holds an equity stake and serves as co-owner of Yes Day. The brand launched in early October with four debut products. These include Float Foam Cleanser, Whip Dream Moisturizer, Lip Sweetie Lip Mask, and a complete Sleepover Set.
Teen Entrepreneur Identifies Gap in Youth Skincare Market
Coco noticed a significant problem in the beauty industry. Many brands either ignored teenage consumers or created products that missed the mark. She wanted skincare that appealed to girls her age while caring for their developing skin.
“I want to launch a brand because I was like, ‘No one’s making skin care for kids, and if they are, it doesn’t tick the box, because either it’s not cute or it doesn’t actually help,” Coco told Glossy. Her observation sparked a mission to fill this gap herself.
The young founder self-funded her skincare line initially. Her vision and determination eventually attracted the attention of industry experts. Robinson saw potential in her ideas and commitment to diversifying the skincare market.
Partnering With Rhode’s Award-Winning Chemist
Ron Robinson brings impressive credentials to Yes Day. He previously consulted on formula development for Rhode’s signature products. The brand recently sold to e.l.f. for $1 billion, proving Robinson’s expertise.
Now Robinson is helping another Black-owned brand find success. His partnership with Coco goes beyond typical consulting relationships. He holds equity in the company and actively shapes its direction.
Robinson believed in Coco’s mission from their first conversation. He recognized the need for proper youth-focused skincare solutions. His expertise ensures Yes Day products are both effective and safe for young skin.
Science-Backed Formulas for Teenage Skin
Yes Day products feature carefully selected ingredients for young consumers. The formulas include probiotics, centella asiatica, and antioxidants. These components work together to support healthy skin development.
Robinson focused on creating a foundation for lifelong skincare habits. “I wanted to help these young consumers build a healthy routine around maintaining their barrier, hydrating, protecting their skin, and giving them that glow,” he shared. The products prioritize barrier protection and hydration above all else.
The brand takes an educational approach to youth skincare. Products teach teenagers proper skincare routines without overwhelming them. Simple steps lead to glowing, healthy skin over time.
Affordable Luxury for Young Beauty Enthusiasts
Yes Day keeps prices accessible for its target demographic. Individual products range from $15 to $26 each. This pricing strategy makes quality skincare attainable for teenagers.
The complete Sleepover Set bundles all four initial products together. It retails for $72, offering savings for customers buying the full collection. The packaging features bright, appealing designs that resonate with young consumers.
Affordability doesn’t mean sacrificing quality or aesthetics. Coco insisted on products that look as good as they perform. The dream-like product names and vibrant packaging create an engaging experience.
Building Community and Confidence Through Skincare
Coco views Yes Day as more than just a business venture. She wants to help teenage girls develop confidence through self-care. Skincare becomes a tool for empowerment and community building.
“Skincare is my self-care,” Coco wrote on the brand’s website. “YES DAY is for me, my friends and people like us who want to live their boldest, baddest lives. Full of positivity, free of worries.” Her personal connection to the products shows in every detail.
The brand encourages girls to embrace skincare as a positive ritual. It’s not about fixing flaws but celebrating yourself. Each product application becomes a moment of self-love and confidence building.
Young Black Founder Leading Industry Innovation
Coco represents a new generation of beauty entrepreneurs. As a Black girl founder, she brings fresh perspectives to the industry. Her youth gives her unique insights into what her demographic truly wants.
The skincare industry has historically overlooked teenage consumers. Products were either too juvenile or marketed to adults. Coco identified this gap and created a solution that speaks directly to her peers.
Her success proves that young entrepreneurs can compete in established industries. Age doesn’t limit vision or capability. With the right partners and determination, even 13-year-olds can launch successful brands.
Creating Safe Spaces for Youth Beauty Exploration
Yes Day prioritizes safety alongside effectiveness and appeal. Robinson’s expertise ensures formulas won’t harm developing skin. The products introduce proper skincare without harsh or unnecessary ingredients.
The brand makes skincare exploration fun and engaging for teenagers. Bright packaging and playful names remove intimidation from the process. Girls can experiment with routines that actually benefit their skin.
Educational content helps young consumers understand what they’re using. Yes Day teaches the “why” behind each product. This approach builds informed customers who make smart skincare choices.
The Future of Yes Day Skincare
Yes Day launched with four core products in October. However, Coco has bigger plans for the brand’s future. The initial success suggests strong demand for youth-focused skincare solutions.
The partnership between a teenage founder and experienced chemist creates exciting possibilities. Together, they’re redefining what youth beauty brands can be. Their collaboration proves that innovation happens when different perspectives unite.
As Yes Day grows, it will continue prioritizing its core mission. Helping teenage girls glow with confidence remains the ultimate goal. One face mask at a time, Coco is building a beauty empire.
