Jotaka Eaddy, CEO of Full Circle Strategies and visionary behind the Win With Black Women movement, will be honored soon. She is among the next-generation power leaders receiving Luminary Awards at the 2026 BLACK ENTERPRISE Women of Power Summit. The prestigious recognition celebrates Black women trailblazers making significant impacts in their respective fields.
Often dubbed the “Olivia Pope of Silicon Valley,” Eaddy will take the main stage at the annual awards gala. She will accept one of five Luminary Awards recognizing her exceptional achievements and leadership. The honor underscores her far-reaching influence across business, tech, and politics through transformative initiatives with global impact.
Leading High-Profile Campaigns Through Full Circle Strategies
As founder and CEO of Full Circle Strategies, Eaddy has led campaigns for some of the world’s most influential brands. She directed the strategic launch for Oprah Winfrey’s OWN Network, bringing the media mogul’s vision to audiences nationwide. Her expertise helped shape the network’s positioning and public reception from its earliest days.
Additionally, she spearheaded Goldman Sachs’ One Million Black Women initiative, addressing economic equity and investment gaps. The campaign aimed to invest in Black women entrepreneurs and close long-standing financial disparities. Eaddy also led the strategic launch for The Color Purple film, ensuring the project reached its intended audiences.
Building a Movement With Win With Black Women
Through her #WinWithBlackWomen movement, Eaddy has built a formidable cross-sector network of influential Black women leaders. The organization has shaped major national moments, from Kamala Harris’ presidential run to Supreme Court confirmations. The movement played a key role in the confirmation of the first Black woman on the U.S. Supreme Court.
“When we as Black women show our economic power, our political power, it sends a message to the country about our rightful place in this country, but also about the investments in Black women,” Eaddy said. She emphasized the importance of collective action and strategic coordination among Black women leaders.
Harnessing Collective Power for Systemic Change
Eaddy’s vision for the movement focuses on closing gaps and creating sustainable progress for Black women. “How do we close these gaps? How do we harness the collective power of Black women so that we collectively rise?” she asked. This question drives the movement’s strategic initiatives and advocacy efforts across multiple sectors.
The intergenerational, intersectional network spans business, sports, politics, entertainment, and social movements comprehensively. Leaders from diverse fields collaborate on agendas led by and benefiting Black women and their communities. The network’s social media reach has garnered over 600 million impressions, demonstrating its massive influence.
Two Decades of Strategic Experience Before Win With Black Women
Before launching #WinWithBlackWomen, Eaddy had already established herself as a veteran strategist with impressive credentials. She brought more than two decades of experience in policy, advocacy, and movement building. Her reputation as an effective leader preceded the creation of her most visible initiative.
Through Full Circle Strategies, she has led regulatory, legislative, and social impact efforts at multiple levels. Her work spans federal and state initiatives for major nonprofits and top technology companies. She serves as a crucial bridge between Washington, D.C.’s political landscape and Silicon Valley’s tech innovation.
Historic Role in the 2020 Presidential Election
Eaddy founded #WinWithBlackWomen in 2020 after years of driving meaningful change behind the scenes. The network is credited with playing a key role in the historic 2020 election outcome. That election ushered in the nation’s first Black woman vice president, Kamala Harris, marking a watershed moment.
The movement mobilized Black women across generations and professional sectors with unprecedented coordination and strategic focus. This intergenerational approach brought together established leaders and emerging voices working toward common goals. The network’s influence extended far beyond traditional political organizing into cultural and economic spheres.
Advocating for Diversity in Silicon Valley
After years as one of the few Black women in a Silicon Valley C-suite, Eaddy remains a vocal diversity advocate. She pushes for accountability in tech, demanding that companies back their diversity statements with concrete action. Her insider perspective gives her unique credibility when challenging industry practices and championing underrepresented talent.
She currently serves as a board adviser to several startups including Maker’s Row, Gauge, Tech Dojo, and Hustle. These advisory roles allow her to influence company culture and hiring practices from the ground up. Her guidance helps emerging companies build diverse teams and inclusive environments from their earliest stages.
Championing Voting Rights at the NAACP
From 2009 to 2014, Eaddy served as a senior advisor at the NAACP, working on critical civil rights issues. She helped lead major voting rights victories during a period of intense legislative battles nationwide. Her strategic work expanded democratic participation and protected vulnerable communities from voter suppression efforts.
Her accomplishments include expanding voting rights for people with felony convictions in multiple states successfully. She also helped push back against voter suppression laws threatening to disenfranchise millions of Americans. This work laid the foundation for her later political organizing and advocacy through Win With Black Women.
Growing List of Prestigious Honors and Recognition
The 2026 Luminary Award adds to Eaddy’s impressive collection of honors recognizing her leadership and impact. She previously received a National Action Network Women of Power recognition for her transformative work. Essence magazine named her to its Women to Watch list, highlighting her rising influence.
The SF Business Times recognized her as one of the Most Powerful Women in Business. She also received the Digital Diversity Network’s Innovation and Inclusion Social Entrepreneurs Award for her tech advocacy. Good Morning America named her to its 2020 All-Stars list, celebrating her election-year organizing achievements.
Shaping National Conversations and Policy Outcomes
Eaddy’s influence extends beyond individual campaigns to shaping broader national conversations about representation and power. Her strategic interventions have helped advance Black women’s visibility in leadership positions across sectors. She understands how to leverage media attention, political moments, and grassroots energy for maximum impact.
Her work demonstrates that effective organizing requires both insider knowledge and grassroots mobilization working in tandem. She bridges elite circles and community activists, creating coalitions that drive real policy changes. This approach has made her one of the most effective strategists working at the intersection of business, tech, and politics today.