Not every great business begins with a detailed plan. Some begin with vision, faith, and a refusal to wait for permission. That is exactly how Eboyné M. Jackson built Divine Influence PR — a boutique public relations agency that has spent over a decade elevating Black talent, shaping industry narratives, and turning clients into thought leaders. What started as a leap of faith in 2011 has grown into one of the most recognizable names in results-driven PR for entertainment and entrepreneurship.
Eboyné M. Jackson and Divine Influence PR: A Boutique Agency Built on Faith and Strategy
Divine Influence PR was not built by following someone else’s roadmap. When Jackson founded the agency, she had a vision of creating a space where storytelling, strategy, and influence could intersect — and she had the passion to match it. The rest, she will tell you, came through faith, late nights, and a willingness to take risks that most people would have talked her out of.
“I started Divine Influence PR with a vision and a lot of faith. I knew I wanted to create a space where storytelling, strategy, and influence intersected, but I didn’t have a roadmap. I just have a passion for helping my clients shine. It took a lot of late nights, risk-taking, and trusting God’s timing to turn that vision into a reality.”
Over nearly two decades in the industry, Jackson has built an impressive client roster that includes Grammy-nominated Dancehall queen Spice, viral personality and entrepreneur Sukihana, and digital business strategist Alicia Lyttle, among others. Each name on that list is not an accident — it is the result of a deliberate, prayer-led selection process that prioritizes authenticity, mission, and real-world impact over fame alone.
How Divine Influence PR Selects Clients and Builds Campaigns That Actually Move the Needle
One of the most distinctive things about Jackson’s approach is how she chooses who she represents. For her, client selection is not just a business decision — it is a spiritual one. She prays before taking on new clients, asking for guidance on whose story she is meant to help tell. That philosophy shapes everything about how the agency operates and the kind of work it produces.
“I look for clients who are not just talented but who have a message, a mission, and a story worth sharing. From artists and influencers to entrepreneurs and brands, I look for people who are authentic and intentional. I want to amplify voices that are making a real impact, whether that’s through their faith, culture, creativity, or community.”
That kind of intentionality shows up in her results. Divine Influence PR has secured major media placements and built a reputation for storytelling that does not just chase headlines — it builds legacies. Jackson’s campaigns are designed to position clients as industry thought leaders, which requires a longer view than most PR agencies are willing to take. That patience and precision are exactly what sets her apart in a crowded field.
What Publicists Actually Do — And Why Most People Get It Wrong
After nearly two decades in the industry, Jackson has heard every misconception about her profession. The most persistent one is also the most limiting: the idea that PR is simply about getting a client’s name in the press. Jackson pushes back on that with the quiet confidence of someone who knows exactly how much work happens behind the scenes.
“People think PR is just about getting your name in the headlines, but it’s so much more than that. It’s strategy, relationship-building, storytelling, and protecting your client’s brand at every turn. A lot of the work people don’t see — praying, planning, pitching, the late-night problem-solving — is what really makes it all happen.”
That invisible labor is the backbone of every successful campaign, and understanding it changes how you see the whole industry. Brand protection, in particular, is one of the most underappreciated dimensions of PR work. In a media landscape where a single bad headline can undo years of brand-building, having someone in your corner who is thinking ten steps ahead is not a luxury — it is a necessity. Jackson has built her agency around exactly that kind of proactive, protective thinking.
From PR Powerhouse to Entrepreneur: The Story Behind Luxe on 7th and ON LUXE BEAUTY
Jackson’s influence does not stop at public relations. True to her identity as a serial entrepreneur, she has expanded her footprint into fashion and beauty with two additional brands: Luxe on 7th and ON LUXE BEAUTY. Both ventures reflect her broader vision of empowering women to feel seen, celebrated, and confident in their everyday lives — and both were built by bringing her PR expertise directly into the world of brand creation.
She saw a gap in the market for high-quality, luxury products that spoke specifically to women who wanted to feel elevated, not just well-packaged. Rather than waiting for someone else to fill that gap, she stepped into it herself — leveraging everything she had learned about storytelling and brand positioning to build something that resonated from the inside out.
“ON LUXE BEAUTY and Luxe on 7th are extensions of my passion for elevating experiences, whether that’s beauty or lifestyle. I saw gaps in the market for high-quality, luxury products that empower women to feel confident, and I knew I could bring my PR expertise into creating brands that resonate. The pivot was natural because it aligned with my vision of helping women feel seen, celebrated, and luxe.”
Faith, Culture, and the Full Self: What It Means to Be a Black Woman Building Brands
For Jackson, being a Black woman in business is not a challenge to manage — it is a strength to lead with. She speaks openly about bringing her full self to every room she enters: her faith, her creativity, her culture, and her lived experience as a Black woman navigating an industry that has not always made space for people who look like her.
“I love that I get to bring my full self — my faith, my creativity, my culture — to the table. Being a Black woman in business comes with challenges, but it also comes with unmatched resilience, perspective, and the ability to inspire others by simply showing up as your authentic self.”
The women who have influenced her journey reflect that same spirit. She points to gospel legend CeCe Winans, her pastors, her grandmother, and her mother as foundational figures — women who, in her words, built empires with anointing, grace, resilience, and authenticity. But she is equally quick to honor the everyday women in her life: the mentors, friends, and colleagues who poured into her and reminded her that success is measured not just by what you achieve, but by who you lift up along the way.
Eboyné Jackson’s Vision for the Next Generation of Black Women in PR and Entrepreneurship
Looking ahead, Jackson’s ambitions are clearly bigger than any single client list or business venture. She wants her work to leave a message for the next generation of Black women who are watching, building, and daring to dream beyond what currently exists.
“I want the next generation of Black women to see that their dreams are valid, their voices matter, and their influence can change industries. I hope my work inspires them to lead with faith, love, to take risks, and never settle for anything less than what God has placed on their hearts. I want them to know that there’s space for them at every table, and if it doesn’t exist, they can build it with God by their side.”
That message is not just motivational — it is practical. Jackson has modeled the very thing she is asking young Black women to believe is possible. She started with nothing but a vision and a prayer, built a boutique agency that now shapes the careers of some of the most influential voices in entertainment, and then expanded into fashion and beauty without losing sight of the mission that started it all. That is not just inspiration. That is a blueprint.
