Chicago Sky forward Angel Reese has transformed criticism into charitable opportunity. The WNBA star recently launched her “Mebounds” merchandise collection. A percentage of proceeds will support cyberbullying prevention through The Angel C. Reese Foundation.
The collection features affordable items including hats, T-shirts, sweatshirts, and slides. Most pieces range from $28 to $75, making them accessible to fans. Reese filed a trademark for “mebounds” on June 14, with “Reesebounds” following on June 20.
Angel Reese Turns Critics into Business Opportunity
Reese’s strategy demonstrates her business acumen beyond basketball. Critics coined “mebounds” to mock her rebounding style, suggesting she only grabs rebounds from her own missed shots. Rather than ignore the criticism, Reese embraced the term and monetized it.
“Whoever came up with the ‘mebounds’ thing, y’all ate that up because ‘mebounds,’ rebounds, ‘crebounds’… anything that comes off that board, it’s mine,” Reese said in a TikTok video. She recognized the brand potential immediately, stating, “And a brand? That’s six figures right there.”
The savvy businesswoman saw opportunity where others intended insult. Her trademark applications are currently pending examination for apparel use. This move showcases her ability to control her narrative while building her brand.
WNBA Star Sets Historic Rebounding Records
Reese has established herself as a dominant force in professional basketball. She holds the record for most rebounds in the first 50 games of a WNBA career. Additionally, she became the fastest player to record 500 points and 500 rebounds, achieving this milestone in just 38 games.
Currently, Reese averages an impressive double-double for the Chicago Sky. She puts up 11.7 points per game alongside 12.3 rebounds. Her stat line also includes 3.6 assists and 1.8 steals while shooting 39% from the field.
The forward recently recorded her first career triple-double on June 15. This achievement further solidifies her status as one of the league’s rising stars. Her performance continues to exceed expectations in her second WNBA season.
Chicago Sky’s Strategic Development Plan for Reese
Head coach Tyler Marsh has expanded Reese’s role within the team’s system. She now operates similarly to stars like A’ja Wilson and Breanna Stewart. The coaching staff expects her to bring the ball up court after rebounds and facilitate offensive plays.
The Sky surrounded Reese with veteran players this season, unlike last year’s roster composition. Marsh believes this experience will accelerate her development beyond just rebounding. “It’s something you can’t really put a price on,” Marsh explained regarding veteran influence.
“Those are people who’ve been around this league and have shown their value,” he continued. “They certainly have value in our locker room as well when it comes to our younger players.” The veterans help show younger players proper professional habits and work ethic.
Foundation’s Mission Addresses Cyberbullying Prevention
The Angel C. Reese Foundation benefits from the merchandise sales through cyberbullying prevention programs. This cause holds personal significance for Reese, who faces online criticism regularly. Her foundation addresses the growing problem of digital harassment affecting young people.
Cyberbullying has become increasingly prevalent across social media platforms. Athletes, particularly women in sports, often face harsh criticism online. Reese’s initiative transforms her negative experiences into positive change for others.
The foundation’s work extends beyond awareness to practical prevention strategies. Through education and support programs, they aim to create safer online environments. Reese’s merchandise line provides sustainable funding for these important initiatives.
Expanding Brand Portfolio Beyond Basketball
Reese demonstrates exceptional business instincts by diversifying her brand portfolio. The trademark applications suggest future expansion beyond the initial merchandise launch. Her approach mirrors successful athlete entrepreneurs who build lasting brands.
The affordable pricing strategy makes her merchandise accessible to younger fans. This demographic represents her core audience and aligns with her foundation’s mission. Smart pricing ensures broader market reach while maintaining profit margins.
Furthermore, Reese’s social media savvy amplifies her brand message effectively. She leverages platforms like TikTok to engage directly with fans. This authentic connection strengthens brand loyalty and drives merchandise sales.
