Candace Parker’s Groundbreaking Appointment
Basketball legend Candace Parker has been named the inaugural president of Adidas women’s basketball, further cementing her trailblazing partnership with the brand.
This groundbreaking appointment marks a significant milestone in Adidas’s commitment to prioritizing investment in women’s sports and its focus on women’s basketball.
“We are honored to be a part of Candace’s historical legacy as she transitions from signature athlete to this new leadership role within Adidas Basketball,” stated Eric Wise, Adidas basketball global general manager.
“As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the Adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”
Driving Innovation and Representation
In her pivotal new role, Parker will have a substantial influence on shaping Adidas’s product lines and expanding its roster of women’s basketball athletes. As the first woman to receive a signature shoe with Adidas, the ACE Commander sneaker in 2010, Parker’s journey with the brand has been nothing short of groundbreaking.
“Stepping into this new leadership role is a deeply personal next step in my journey with Adidas,” Parker said. “From high school to college to playing pro to now, this appointment by Adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women’s sports. It’s not just about products; it’s about fostering a movement focused on innovation, representation, and access.”
A Trailblazing Partnership
Parker’s relationship with Adidas dates back to 2008 when she signed with the brand during her inaugural WNBA season. Since then, she has headlined multiple collections and mentored several collegiate Adidas athletes with NIL partnerships, solidifying her role as a driving force in the growth of women’s basketball.
Her new appointment as president comes on the heels of her recent retirement announcement after an illustrious 16-season WNBA career. Parker’s transition into this leadership role signals a new chapter in her quest to elevate women’s sports and inspire generations to come.
Paving the Way for Women’s Basketball
With Parker at the helm, Adidas aims to set new benchmarks for the future of women’s sports, fostering a movement focused on innovation, representation, and access.
Her unwavering passion and pioneering spirit position her as the ideal catalyst to evolve the Adidas Women’s Basketball business and usher in a new era of growth and credibility for the brand.
