Beyoncé Launches Science-Backed Haircare Line Inspired by Her Mother’s Salon
Beyoncé Knowles-Carter revealed the first eight products of her new hair care line, Cécred, on social media on Tuesday. The products range from $30 to $52 and are available exclusively through Cécred’s e-commerce website.
The line is inspired by global hair rituals and Beyoncé’s mother Tina Knowles’ Houston hair salon. It features a patent-pending keratin treatment technology called Bioactive Keratin Ferment across its treatment masks and rituals.
Product Range Targets All Hair Types with Focus on Textured Hair
The Cécred range includes a Clarifying Shampoo, Scalp Scrub, Hydrating Shampoo, Deep Conditioner, Reconstructing Mask, Fermented Rice & Rose Protein Ritual, Moisture-Sealing Lotion and Nourishing Hair Oil.
The products are designed to work across all hair types, but with a focus on solving the specific needs of textured hair related to moisture, strength and shine.
The brand conducted robust clinical, lab and salon testing during product development, with an emphasis on inclusive trials across hair types.
Expert Team Brings Credibility and Authority
Cécred has assembled an expert team to lead the brand and product development, including:
- Beyoncé’s longtime hairstylist Neal Farinah as Lead Global Stylist
- Celebrity hair stylist and trichologist Dr. Kari Williams as Head of Education
- Former CEOs of beauty brands Milani Cosmetics and Living Proof, Grace Ray as CEO
- Beyoncé’s mother Tina Knowles as Vice Chairwoman
This experienced team lends credibility and authority to the new brand in a crowded haircare market.
Cécred Launches as a “Legacy Project” Rooted in Ancestry and Tradition
Beyoncé views Cécred as a “legacy project” that mixes generational haircare wisdom with cutting-edge technology. The brand aims to prioritize the needs of textured hair that have often been overlooked by the wider industry.
After years in development, Cécred is positioned to make an impact as both a performer-backed brand and a leader in textured haircare. Beyoncé summarized the brand’s mission statement: “We raised the bar.”
