Beyoncé’s groundbreaking hair care brand Cécred announces its largest retail expansion yet through Ulta Beauty. The partnership launches April 6, 2025, across 1,400 stores nationwide.
This collaboration represents the biggest exclusive hair care launch in Ulta Beauty’s history. The timing coincides with Cécred’s successful one-year anniversary.
Revolutionary Hair Care Expansion
Cécred’s full Foundation Collection will be available at Ulta Beauty locations and online. The line includes the popular Hydrating Shampoo and Conditioner.
The Fermented Rice & Rose Protein Ritual and new Restoring Hair & Edge Drops join the lineup. These science-backed formulas cater to all hair textures and types.
Immersive Retail Experience
Ulta Beauty plans extensive store transformations to showcase the Cécred collection. Custom fixtures and life-size product displays will create striking visual presentations.
Salon takeovers will offer customers hands-on experience with the professional-grade products. The partnership emphasizes Cécred’s commitment to salon-quality hair care.
Brand Growth and Innovation
Since its February 2024 debut, Cécred has earned 30 industry awards. The brand revolutionizes Black hair care with innovative, science-based formulations.
The partnership marks a significant milestone in accessible luxury hair care. Cécred’s patent-pending bottles will feature prominently in Ulta’s premium retail space.
