Black Beauty Mogul Blazes a Trail in Skincare Industry
Britni Ricards, the brilliant mind behind Cota Skin, is redefining the beauty game with her melanin-approved skincare line.
As the CEO and founder, Ricards has carved a niche for herself, catering to the unique needs of Black women and leaving an indelible mark on the industry.
“Britni Ricards, CEO and founder, of Cota Skin is a boss babe leaving her mark on the beauty industry with her 24k approach to Black skincare,” writes Shamika Sanders for HelloBeautiful.
Ricards’ entrepreneurial journey is a testament to her unwavering determination and commitment to honoring her late brother’s legacy.
Honoring a Beloved Legacy with Luxury Skincare
Inspired by her brother Chavez “Cota,” whom she affectionately refers to as “that guy” for his impeccable grooming habits, Ricards set out to create a skincare line that would bring his four-step process to Black women.
Cota’s meticulous routine of cleansing, treating, toning, and moisturizing served as the foundation for Cota Skin’s melanin-approved formula.
“Once he passed, I wanted to honor him by using him as the focal point for Cota Skin. Everything I know about skin started from him and it grew from there,” Ricards shared with HelloBeautiful.
A Luxurious Sensory Experience with Rose Gold Accents
Cota Skin’s luxurious rose gold label and packaging make the brand stand out in a sea of social media skincare brands. Ricards intentionally crafted this aesthetic to evoke a sense of luxury and indulgence for her customers.
“The Rose Gold color has been very popular lately, and it just gives high maintenance. I want my customers to feel luxurious. They deserve it!” Ricards explained.
Achieving Astronomical Success and Loyal Following
Ricards’ dedication to creating exceptional products and her savvy marketing strategies have propelled Cota Skin to unprecedented heights. In a remarkable feat, the brand grossed over $1 million in sales in a single day, solidifying its position as a force to be reckoned with in the beauty industry.
“Going from serving at Harrah’s Casino making $2 an hour to now hitting $1 Million in 24 hours from skincare products was MINDBLOWING,” Ricards shared, reflecting on her incredible journey.
With a loyal clientele of Black women who value good beauty products and the “pretty girl aesthetic,” Cota Skin has captured the hearts and minds of its target audience.
A Holistic Approach to Feminine Wellness
Ricards’ commitment to serving Black women extends beyond just skincare.
Recognizing the importance of holistic wellness, she has expanded her brand to include feminine wellness products such as vaginal wipes, boric acid pills, probiotics, sanitary napkins, and vaginal cleansers.
