Grammy-winning rapper Cardi B has announced a groundbreaking partnership with California-based fashion retailer Revolve Group. The collaboration will see the star launch her own apparel line alongside several beauty brands, fulfilling what she describes as a lifelong dream.
Grammy Winner Unveils Major Business Venture with Fashion Retailer Revolve
Cardi B is taking a bold step into the business world with her new partnership alongside Revolve Group. The announcement, made on April 1, 2025, reveals her plans to develop both clothing and beauty lines under this venture.
“People have been expecting both from me. My beauty line, people have been expecting that, like an album,” Cardi told WWD in an exclusive interview. “When something is so expected, people want it to be the best, or, they want it to be the worst so they can be like, ‘Haha you don’t know about s–t b—h!’ People expect the best from both fields. We have to come in strong.”
Fashion Empire Dreams Take Shape with First Collection Preview
While the official names of her upcoming businesses remain under wraps, Cardi has already teased fans with a glimpse of what’s to come. On Tuesday, she unveiled the first piece from her clothing line: a sleek, custom, curve-hugging white blazer dress with pristine tailoring.
The Bronx-born rapper styled the impressive garment with an asymmetrical bob created by celebrity hairstylist Tokyo Stylez. The polished look showcases the high-end direction her fashion line appears to be taking, blending sophistication with her signature bold style.
Building Generational Wealth Drives Cardi’s Business Ambitions
For Cardi B, this business expansion goes beyond fame or fashion. The rapper explained that her move into beauty and apparel is deeply rooted in her desire to build lasting wealth for her three children: Kulture, Wave Set, and her newborn daughter born in 2024.
“Coming from a Caribbean family the goal is always to OWN! Our belief in leaving this earth and leaving our children is leaving them with something!” she wrote in an Instagram caption. “I’ve been very successful in my career and forever grateful for my success! But in my mind I know that when I leave this earth I would like to leave my kids more than property and a music catalog. I want to leave them wit something they can carry for generations to come, something that their mother built from the ground up.”
All-Star Business Team Assembled to Execute Billion-Dollar Vision
Cardi has surrounded herself with trusted partners to bring her vision to life. Her business team includes longtime manager Patientce Foster and her trusted stylist Kollin Carter, alongside executives from Revolve Group.
According to WWD, the “Bodak Yellow” performer has her sights set on “becoming a billion-dollar fashion and lifestyle” powerhouse. This ambitious goal reflects her determination to transform her influence in music and fashion into a lasting business legacy.
Quality and Trend-Setting Focus Drives Product Development
The rapper emphasized her commitment to offering consumers high-quality, long-lasting products. Her attention to detail extends to selecting the perfect fit, materials, and ingredients for both her clothing and beauty lines.
“I personally believe that I put a lot of people on a lot of trends. It’s not even about getting paid, but it’s not appreciated,” Cardi told WWD. “I gotta do this for me because I don’t get thank yous. If I don’t have a good year, I don’t get, ‘How have you been?’ Nobody does that. It’s time for me to do s–t for my own self, not for everybody else.”
Years of Planning Culminate in Passionate Business Launch
Cardi revealed that bringing her apparel business to life has taken “years” of work and planning. The rapper expressed excitement about finally unveiling the results of this long-term project to her fans.
“I wanted to get into something I’m very passionate about and most importantly something that I know so much about,” she shared on Instagram. “To my partners, to my team thank you for believing in my vision! Thank you for believing in me! I remember a time I used to be focused on making everyone else proud and meeting everyone else’s expectations but in this new season the only person I’m focused on out doing and making proud is myself!”
