Rapper’s Social Media Influence Skyrockets Samyang’s Market Value
Cardi B’s unsponsored social media promotion sent shockwaves through the Korean instant noodle market. The Grammy-winning rapper’s viral TikTok video with food critic Keith Lee reviewing Samyang Food Co.’s spicy buldak noodles led to a staggering 30% surge in the company’s stock.
This meteoric rise propelled Samyang past its longtime rival NongShim Co., with a new market valuation of $2.5 billion.
“I Drove 30 Minutes to Get It”
In the viral clip posted on March 20, Cardi B expressed her excitement about trying the coveted noodles, revealing she traveled 30 minutes to find them. “I’ve been seeing these Buldak carbonara-flavor noodles all over TikTok, all over social media,” she said.
The duo then proceeded to prepare the noodles, mixing in mozzarella cheese and milk as per the viral recipe.
“I drove 30 minutes, well somebody drove me, to a H Mart so I can finally get it.”
Sales and Profits Soar After Cardi’s Co-Sign
The impact of Cardi B’s co-sign was immediate and significant. Samyang reported a staggering 50% jump in sales for the instant noodle product, coupled with a tripled first-quarter profit of $59 million compared to the previous year.
This remarkable success prompted the company to release a less spicy version to cater to a wider U.S. audience.
Expanding Distribution and Embracing Cardi’s Influence
Currently available at major retailers like Walmart and Costco, Samyang aims to further expand the distribution of its popular pink-packaged noodles to other grocers.
While no official collaboration has been announced, the company is undoubtedly embracing Cardi B’s immense influence on social media, where she has partnered with brands like NYX cosmetics, McDonald’s, and Nike.
Reacting to the news of her impact on Samyang’s stock, Cardi B quipped, “Wow… I need to stop trying stuff for free.” Her comment highlights the rapper’s self-awareness of her influential persona and the potential for lucrative endorsement deals. As one fan aptly stated, “Cardi, you really need to visit Korea. They LOVE you over there.”
Black Excellence and Transcending Boundaries
Beyond her music career, Cardi B’s viral TikTok showcases her ability to transcend cultural boundaries and resonate with audiences worldwide.
Her candid review and genuine excitement over the Korean noodles depict black excellence, proving that authentic expression can bridge gaps and connect people across diverse backgrounds.
