Queen Tahj Williams made history as the first artist to design a Super Bowl logo. Her groundbreaking achievement merges New Orleans’ rich cultural heritage with America’s biggest sporting event.
Breaking Barriers in NFL Design History
The NFL’s creative team approached Williams with a secret project that would later become a milestone moment. “When I finally got on the call with the creative team and realize what the project was and the magnitude, I just could not believe it,” Williams reveals.
Her selection marks the first time an artist has been chosen to create the Super Bowl logo. This breakthrough represents a significant shift in the NFL’s creative direction.
The opportunity still feels surreal to Williams. “Honestly, I really can’t even put it into words how do you put into words making history and making history on such a large stage,” she shares.
From Football Captain to Cultural Icon
Williams’ connection to football runs deep. As the only girl and captain of her middle school football team, she learned valuable lessons about following her dreams.
“That was kind of like my realization that I needed to do a better job of following my dreams and not worry about what Society thinks is for girls and what’s for boys,” she reflects.
Her approach to designing the Super Bowl logo mirrors her artistic process in Black masking culture. She focuses on storytelling and emotional impact in both endeavors.
Preserving New Orleans’ Black Masking Heritage
As Queen of the Golden Eagles Mardi Indian tribe, Williams carries forward a powerful cultural tradition. Black masking emerged when African-Americans created their own celebration after being excluded from mainstream Mardi Gras.
Williams discovered her path through her uncle’s involvement in the culture. Seeing a queen for the first time showed her women could participate, igniting her passion.
Each year, she creates new suits that tell unique stories. “Every year we make a new suit… and each suit tells a story,” Williams explains, highlighting the tradition’s creative spirit.
Community Impact and Future Possibilities
The Super Bowl’s presence in New Orleans extends beyond the game itself. Williams praises the NFL’s commitment to community engagement and supporting local businesses.
Her historic role as logo designer opens new doors for artists. “I hope that this opens doors for other artists to be able to get these kinds of opportunities,” she says.
She advises young people in her culture to focus on enjoyment rather than standing out. “Remember why we do the things that we do and focus on what makes the culture so special to you.”
