Diarrha N’Diaye has landed a major new role. The beauty entrepreneur joins Skims Beauty as Executive Vice President of Beauty and Fragrance. This announcement comes months after she closed her beloved brand Ami Colé.
Kim Kardashian’s Skims Beauty tapped N’Diaye to lead its beauty division. The appointment marks a significant career transition for the founder. Industry experts view this as a strategic hire for the expanding brand.
From Founder to Executive: N’Diaye’s Career Journey
N’Diaye brings extensive beauty industry experience to her new position. She has worked on salon floors and beauty retail stores. The entrepreneur also built a successful cosmetics company from the ground up.
“I have sat on salon floors, worked eight-hour shifts at beauty retailers, started a company, and am now taking an executive seat at a beauty brand promising to bring a fresh approach to beauty,” N’Diaye told The Cut. She emphasized her commitment to inclusive beauty. “I want every little brown girl to know that” the sky is the limit.
Ami Colé Closure and Market Challenges
Earlier in 2025, Ami Colé announced it was shutting down operations. The decision shocked the beauty community. N’Diaye explained the brand had become unsustainable in the current market.
She wrote a heartfelt letter to The Cut about the closure. “I’m looking forward to what comes next,” she stated at the time. Fans eagerly awaited her next move. Now, they have their answer with this Skims Beauty appointment.
Building a Loyal Beauty Community
Ami Colé cultivated a dedicated customer base during its run. The brand was known for deep shade ranges. Customers also praised its trusted formulas and excellent customer service.
N’Diaye’s community-forward approach resonated with consumers. She built relationships beyond just selling products. This expertise made her an attractive candidate for major beauty brands.
Kim Kardashian’s Vision for Inclusive Beauty
Kardashian personally selected N’Diaye for this leadership role. She recognized the need for authentic representation in beauty. The mogul wants Skims Beauty to reflect diverse beauty standards.
“I want Skims Beauty to be a place where everyone feels represented, and there was no better person to help us do that than Diarrha,” Kardashian said. This partnership signals a commitment to inclusivity. N’Diaye’s expertise will guide the brand’s product development.
Kardashian’s Beauty Industry Experience
Kim Kardashian is no stranger to the beauty world. She launched KKW Cosmetics back in 2017. The brand was later rebranded as SKKN BY KIM in 2022.
However, that venture shut down on June 29, 2025. Now, Kardashian returns to beauty through Skims. The transition seems natural given Skims’ massive success.
Strategic Hire for Skims Beauty Expansion
Skims cofounder Jens Grede praised the appointment in a statement. He highlighted N’Diaye’s entrepreneurial background. Her ability to identify untapped customer needs stood out.
“Diarrha’s modern and community-forward view on beauty aligns perfectly with the ambitions of Skims Beauty,” Grede said. He believes her skills will drive the business forward. The hire demonstrates Skims’ serious commitment to beauty.
N’Diaye’s Message About Resilience and Growth
N’Diaye views this opportunity as her second chapter. She remains passionate about the beauty industry. The entrepreneur is proud of her journey, including setbacks.
“I meant what I said about my love, dedication, and obsession with our beloved beauty industry,” she stated. N’Diaye added that she’s “proud to have lived my dream out loud, failed, and dusted myself off.” Her story inspires aspiring beauty entrepreneurs everywhere.
What This Means for Skims Beauty’s Future
The appointment signals big plans for Skims Beauty. N’Diaye brings practical knowledge and community connections. Her leadership could reshape the brand’s direction.
Industry watchers anticipate innovative products under her guidance. The focus will likely be on inclusive shade ranges. Customer-first approaches will probably define the brand’s strategy moving forward.
