Whiskey Queen’s Bold Advice to Music Royalty
Fawn Weaver, the powerhouse behind Uncle Nearest Premium Whiskey, has a clear message for Beyoncé and LeBron James as they enter the spirits industry: “Take all of their money.” Weaver, CEO of the best-selling African American-founded spirits brand, shared this advice in a recent Instagram video filmed at her Nearest Green Distillery in Shelbyville, Tennessee.
The video shows Weaver picking up two crowns, symbolizing the “King” and “Queen” of entertainment. She states, “We all around these parts in Tennessee, we have nothing but love for the king and for our queen.” Her playful yet pointed message underscores the potential for these celebrities to make a significant impact in the spirits market.
Collaboration Over Competition in Black-Owned Spirits
Weaver’s approach to welcoming new entrants into the spirits industry reflects a spirit of collaboration rather than competition. Her Instagram caption further elaborates on this mindset, stating, “All love and respect. Welcome to two of the greatest industries in the world—American Whiskey and Cognac.”
This collaborative attitude has resonated with her followers. One supporter commented, “Collaboration over Competition. There is enough $$$$ for everyone. No scarcity mindset here.” Weaver’s stance demonstrates a belief that there’s room for multiple successful Black-owned brands in the spirits industry.
Uncle Nearest: A Legacy of Success in American Whiskey
Founded in 2016, Uncle Nearest Premium Whiskey has quickly become a powerhouse in the spirits industry. The brand pays homage to Nearest Green, a formerly enslaved man who taught Jack Daniel the art of Tennessee whiskey distilling.
Under Weaver’s leadership, Uncle Nearest has achieved remarkable milestones. It’s now recognized as the fastest-growing American whiskey brand in U.S. history and the best-selling African American-founded spirits brand of all time. In 2021, it claimed the title of Most Awarded American Whiskey.
Celebrity Spirits: Beyoncé and LeBron James Enter the Arena
Beyoncé recently launched SirDavis American Whiskey, named after her great-grandfather, Davis Hogue. The singer hosted a star-studded launch party in Paris, signaling her serious entry into the spirits market.
Meanwhile, LeBron James has partnered with Hennessy for a limited-edition collection of V.S. & V.S.O.P cognac. The basketball legend’s influence is celebrated through artistic bottles featuring his portrait and signature crown.
A Vision for the Future of Black-Owned Spirits
Weaver’s message goes beyond mere advice. She envisions a future where Black-owned spirits brands continue to expand and thrive. In her Instagram post, she reassures her supporters, saying, “We are not playing checkers. We are not playing chess. We are playing Go. Expanding territory for every future generation.”
This forward-thinking approach highlights Weaver’s commitment to creating lasting change in the spirits industry. By welcoming and advising new entrants like Beyoncé and LeBron James, she’s helping to pave the way for a more diverse and inclusive spirits market.
