Acclaimed actress and beauty entrepreneur Gabrielle Union partners with IPSY to curate a special Icon Box celebrating Black History Month. The February collection launches on February 1st, highlighting products that embrace self-expression and confidence.
Celebrity Beauty Collaboration: Gabrielle Union x IPSY Icon Box Details
The carefully curated box features premium brands like LYS Beauty, Kosas, Elemis, and Benefit Cosmetics. Union’s own brand, Flawless by Gabrielle Union, takes center stage in the collection.
Each product reflects Union’s philosophy that beauty serves as a journey of self-expression. The box includes personal tips from the star about authentic self-presentation.
“As a Black female founder, it’s important to me to find ways to highlight the joy found in self-expression,” Union shares enthusiastically.
Black Joy Is Beautiful: IPSY’s Black History Month Campaign
Union takes on the role of narrator for IPSY’s powerful Black History Month social campaign, “Black Joy Is Beautiful.” The short film debuts in early February.
The campaign celebrates authenticity within the Black community. IPSY plans to share inspiring stories and content across their platforms throughout February.
“Through this collaboration, I hope I can empower everyone to hold space for the many versions of themselves,” Union explains.
Youth Empowerment and Creative Expression in Beauty
IPSY’s February Limited Edition Mystery Bags showcase unique designs celebrating hair diversity. Local students from Project Level created these special designs.
Project Level, a Bay Area nonprofit, supports creative development for at-risk and underserved youth. Their involvement brings fresh perspective to the campaign.
This collaboration emphasizes IPSY’s commitment to amplifying diverse voices in beauty. The partnership celebrates both creativity and community engagement.
