ATLANTA, GA (January 30, 2024) – Eastside Golf, a lifestyle golf apparel company founded by HBCU alumni Olajuwon Ajanaku and Earl Coope, recently closed a $3.4 million seed funding round to fuel their meteoric growth.
The 2019 startup has posted staggering numbers, expanding from 2 to 16 employees and generating $4 million in revenue in 2023 alone. Eastside Golf saw a 600% surge over the past two years.
Breaking Golf’s Barriers
Eastside Golf’s mission is to shake up golf’s traditional country club image. Their edgy streetwear-inspired designs have caught fire both on and off the course.
The brand has won celebrity endorsements and partnered with giants like the NBA, MLB, and Mercedes Benz. Now, their seed investors envision Eastside Golf as a future global lifestyle leader.
“Our goal is to show people that you can be yourself and you don’t need to look a certain way to play the game,” said co-founder Earl Coope.
Teeing Up Future Growth
The new capital will help Eastside Golf expand into wholesale distribution, women’s apparel, and flagship retail locations.
More pop-up events and an annual fashion week installment should drive continued momentum. Founders Ajanaku and Coope, both proud HBCU alums, say this is only the beginning.
“The future of the game exists outside of the golf industry,” said Ajanaku. “We’ve been able to tap into the culture to change the perception of the sport and grow the game.”
