Fashion powerhouse Emma Grede and designer Kristin Juszczyk have launched Off Season, their groundbreaking sports apparel brand. The luxury fashion venture partners with the NFL and Fanatics to create elevated gameday wear. Their debut collection showcases unique puffer jackets inspired by beloved NFL teams.
Fashion Meets Football: The Birth of a New Era in Sports Apparel
“Off Season was born out of my passion for high design,” says co-founder Kristin Juszczyk. She aims to transform NFL fan apparel into something extraordinary. Her self-taught design journey started with creating gameday outfits for San Francisco 49ers games.
Olympic gymnast Simone Biles helped spotlight Juszczyk’s designs by wearing a custom vest. The piece featured thoughtful details like a game-day flag and Olympic patch. This early support helped validate the concept.
Premium Design Meets Team Spirit in Debut Collection
The initial collection focuses on five NFL teams: San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions, and Buffalo Bills. Each piece showcases Juszczyk’s signature spliced designs highlighting team players.
Prices reflect the premium positioning, starting at $295 for vests and reaching $495 for long coats. The collection offers inclusive sizing from XS to XXXL. Additionally, every piece features unisex styling to welcome all fans.
Business Powerhouse Partnership Drives Innovation
Emma Grede brings significant business expertise as co-founder of Good American and founding partner of SKIMS. Her experience complements Juszczyk’s creative vision. Together, they aim to fill a gap in the sportswear market.
“With Off Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly,” explains Grede. The NFL’s licensing director, Xaimara Coss, sees this as a significant evolution in licensed merchandise.
Fans can find the collection on OffSeasonBrand.com, NFLShop.com, and Fanatics.com. The founders promise continued innovation and expansion in the category.
