Beauty influencer Jackie Aina and whisky brand Crown Royal have joined forces in a philanthropic collaboration.
Their partnership has resulted in a $50,000 donation to Black Girl Ventures Foundation, supporting Black women entrepreneurs.
Luxury Candle Collaboration Sparks Charitable Initiative
Jackie Aina’s FORVR Mood brand has created a limited-edition candle inspired by Crown Royal’s new Blackberry blend. Named “Berry On Top,” this exclusive scent features notes of blackberry, whisky accord, and vanilla. The candle debuted at the Crown Royal Blackberry Stand in Los Angeles in mid-June.
“Finding new ways to flex my creativity to craft something that I know my supporters will love is exciting for me,” Aina stated. She emphasized the alignment of values between her brand and Crown Royal, particularly in supporting Black Girl Ventures.
Empowering Black Women Entrepreneurs
The collaboration goes beyond creating a luxury product. Crown Royal’s $50,000 donation to Black Girl Ventures Foundation will have a significant impact.
Half of this donation will directly support the BGV Pitch Program, fostering inter-generational wealth and contributing to a more equitable society.
Shelly Bell’s Black Girl Ventures Foundation, the beneficiary of this initiative, aims to provide Black and Brown woman-identifying founders with access to community, capital, and capacity building.
This donation will help further their mission of creating opportunities for these entrepreneurs.
Crown Royal’s Commitment to Diversity and Inclusion
Hadley Schafer, vice president of Crown Royal, expressed enthusiasm for the new Blackberry Flavored Whisky and the partnership with Aina. The whisky, with 35% ABV, is available nationwide for a limited time at $26.99 for a 750mL bottle.
This collaboration demonstrates Crown Royal’s commitment to supporting diverse communities and businesses. By partnering with Aina and supporting Black Girl Ventures, the brand is taking tangible steps towards promoting inclusivity in the business world.
FORVR Mood: A Rising Star in Luxury Home Fragrances
FORVR Mood, founded in 2020 by Aina and co-founder Denis Asamoah, has quickly established itself as an award-winning luxury home and fine fragrance brand. The “Berry On Top” candle, priced at $42, represents the brand’s commitment to both quality and social responsibility.
