Jotaka Eaddy, founder and CEO of WinWithBlackWomen, will be honored with the newly renamed Mildred Bond Roxborough Social Justice Impact Award at the 56th NAACP Image Awards on February 21 in Los Angeles. This prestigious award recognizes her tireless advocacy and leadership in advancing social justice and empowering Black women and communities.
The award’s renaming celebrates the life and legacy of Mildred Bond Roxborough, a civil rights icon and the longest-serving NAACP staff member. Roxborough’s seven-decade career has left an indelible mark on the fight for equality, making this honor even more meaningful.
Who Is Jotaka Eaddy? A Champion for Social Justice
Jotaka Eaddy is a powerhouse in the world of social justice and advocacy. As the founder of WinWithBlackWomen, she has created a platform that amplifies the voices and leadership of Black women across various fields, including business, politics, sports, and entertainment. Launched in 2020, the organization has become a driving force for change, equipping Black women with the tools and resources to thrive.
Eaddy’s work extends beyond her organization. She previously served as a senior advisor to former NAACP President and CEO Ben Jealous, where she played a pivotal role in advancing the organization’s mission. Her dedication to justice and equality has inspired countless individuals and communities, earning her a well-deserved spot among the NAACP’s most celebrated honorees.
The Legacy of Mildred Bond Roxborough: A Trailblazer for Civil Rights
The renaming of the Social Justice Impact Award honors Mildred Bond Roxborough, a trailblazer whose career spanned over 70 years with the NAACP. Starting as a national staff field secretary in 1954, Roxborough held various leadership roles, including director of operations, programs, and development. Her work alongside civil rights legends like Medgar Evers, Thurgood Marshall, and Vernon Jordan has cemented her place in history.
Roxborough’s unwavering commitment to justice and equality continues to inspire new generations of activists. By renaming the award in her honor, the NAACP underscores the importance of her contributions and the enduring impact of her legacy.
Why This Award Matters: Celebrating Black Women’s Leadership
The Mildred Bond Roxborough Social Justice Impact Award highlights the critical role Black women play in driving social change. Eaddy’s recognition is a testament to her visionary leadership and the transformative power of her work. Karen Boykin-Towns, vice chair of the NAACP Board of Directors, praised Eaddy, saying, “Her tireless advocacy has ignited a lasting, generational momentum, equipping the Black community—especially women—with the resources, knowledge, and freedom to thrive.”
Eaddy joins an esteemed group of past honorees, including Benjamin Crump, Nikole Hannah-Jones, and Stacey Abrams. Each recipient has made significant contributions to the fight for justice, further solidifying the award’s importance in the social justice landscape.
What’s Next for Jotaka Eaddy and WinWithBlackWomen?
As Eaddy prepares to accept this honor, her work with WinWithBlackWomen continues to gain momentum. The organization remains dedicated to uplifting Black women and addressing systemic inequities. Eaddy’s leadership serves as a beacon of hope and inspiration, proving that collective action can create lasting change.
The 56th NAACP Image Awards will not only celebrate Eaddy’s achievements but also shine a spotlight on the ongoing fight for justice and equality. Her recognition is a reminder of the power of perseverance, vision, and purpose in creating a better future for all.
