Lead Designer And Creative Director Balance Self-Care And Preparations
The mother-daughter design duo, Lolita and Maui Malone, founders of Maui X Lolita (MXL) are preparing for a busy few weeks ahead. As lead designer and creative director respectively, they are gearing up to showcase their latest collection at New York Fashion Week on September 7th.
This will be the brand’s first time presenting at the prestigious event. MXL has seen immense growth since its launch in 2020, with features in major fashion publications like Vanity Fair and Harper’s Bazaar.
When asked how they balance preparations with self-care leading up to the big event, Lolita and Maui emphasized staying grounded through healthy eating, social media breaks, and bonding over shared interests like TV shows.
Strategic Planning And Inspiration Behind Latest Collection
Despite the chaos, clear communication and planning are key for the duo. By keeping discussions open with their team, tasks don’t fall through the cracks.
The collection itself draws inspiration from Maui’s corporate background. After struggling to find fashion-forward workwear herself, she wanted to design elevated essentials for young professional women.
Elements of rebellion and self-expression shine through the line as well. As Lolita put it, “the louder the better” when it comes to making a statement.
NYFW Debut Follows Features At Paris And Harlem Fashion Weeks
New York Fashion Week will kick off a busy season for Maui X Lolita this fall. The brand will also present collections at Paris Fashion Week and Harlem Fashion Week later in September.
Showcasing at these major global events marks a significant milestone for the young company. They join a coveted group of less than 100 designers at NYFW alone.
The exposure can be pivotal in shaping trends worldwide and cementing MXL’s name alongside fashion giants. If the success so far is any indication, this taste of the limelight may just be the beginning.
