Groundbreaking Approach to Legal Services
Neidy Hornsby, the founder of NOIR IP, a business and trademark law firm, is revolutionizing the legal industry with her groundbreaking approach to providing affordable brand protection solutions for women entrepreneurs.
Driven by a mission to bridge the gap in access to bespoke legal services, Hornsby has disrupted the traditional billing model, offering quality legal services at predictable flat fees.
“Traditionally, attorneys bill by the hour. We have decided to challenge that model. Our core belief is that entrepreneurs should be able to build out their vision unencumbered by mounting legal fees,” Hornsby stated.
Empowering Women to Safeguard Their Brands
Recognizing the longstanding barrier faced by women in establishing a strong legal foundation for their businesses, NOIR IP exclusively serves female entrepreneurs, equipping them with the necessary tools to safeguard their brand identities through the trademark process.
“For far too long, women have been launching incredible businesses without establishing a strong legal foundation,” Hornsby said. “NOIR IP provides quality legal services at predictable flat fees, a model she hopes will disrupt the legal industry.”
Fostering a Supportive Community
Hornsby’s vision extends beyond her firm’s success; she aims to create a supportive community where women can collectively thrive. With 98% of new business coming from word-of-mouth referrals, NOIR IP has become a trusted ally for female founders seeking to protect their intellectual property.
“Yes, I want my business to grow,” Hornsby said. “I just want to get to the next level with fellow like-minded women. I believe there is room for us all to exceed our wildest dreams. To that end, I view our clients as partners, not transactions.”
A Passion for Empowering Women
Hornsby’s journey began with a realization that the traditional corporate structure did not align with her values. As a wife, mother of three, and managing attorney, she sought a career that would add value to her multifaceted roles, ultimately leading her to establish NOIR IP.
“I started my business because I wanted a career that added value to my other important roles,” Hornsby shared. “I knew instinctively that I had to design my life and not simply live it.”
With a client base predominantly comprising women of color, NOIR IP has become a beacon of empowerment, enabling female entrepreneurs to build their legacy while safeguarding their brand identities through affordable and accessible legal solutions.
