Bestow Collection, a Black-owned jewelry brand, announces a powerful partnership with SurviveHer non-profit organization. The collaboration aims to address breast cancer awareness, particularly focusing on its impact on Black women.
Black Women’s Health Initiative Unites Jewelry and Advocacy
Founder Jen Hayes Lee brings a personal connection to this mission, having lost her mother to breast cancer in 2003. Her journey includes becoming a pre-vivor after undergoing a preventive double mastectomy.
The partnership emerged through the Support Your Girlfriends Community network, where Hayes Lee met SurviveHer founder Lyndsay Levingston. Together, they’re tackling crucial health disparities affecting Black women.
Critical Statistics Highlight Urgent Need for Awareness
According to the Breast Cancer Research Foundation, Black women face higher risks of aggressive subtypes. These include triple-negative (TNBC) and inflammatory breast cancer.
Black women typically receive diagnoses at younger ages and later stages. This concerning trend drives the urgency behind the awareness campaign.
Golden Hoops Project Advances Genetic Testing Access
Hayes Lee’s previous initiative, The Golden Hoop project, raised over $10,000 for genetic testing. The program helps women determine their breast cancer risk through genetic screening.
The collaboration encourages customers to “rock their hoops” in solidarity with survivors. Through this symbol, they unite communities affected by breast cancer.
Sustainable Support Beyond Awareness Month
The partnership extends its impact throughout the year, moving beyond traditional Breast Cancer Awareness month activities. Customers can support the cause using the exclusive discount code “20SurviveHer.”
Bestow Collection commits 50% of net proceeds from sales using this code to SurviveHer. This ongoing support ensures sustained resources for advocacy and education.
The initiative emphasizes “sharing your gifts” while promoting breast cancer awareness. Through carefully crafted jewelry pieces, women celebrate their beauty while supporting a vital cause.
