Serena Williams will star in and executive produce a new Prime Video docuseries called “The CEO Club.” The eight-episode series highlights women changemakers balancing entrepreneurship, motherhood, and personal lives. Amazon, MGM Studios, and Blink-49 Studios produced the show debuting February 23, 2026.
“As an executive producer, I’ve had so much fun helping bring this series to life,” Williams stated in a press release. She continued: “Celebrating the brilliance, ambition, and sisterhood of women I admire and call friends has been incredibly special.” The tennis legend’s involvement extends beyond on-camera appearances to shaping the series’ creative direction.
Star-Studded Cast Features Seven Successful Entrepreneurs
The CEO Club cameras will follow seven accomplished women building business empires across various industries. Latin pop superstar Thalía joins the cast alongside designer Dee Ocleppo Hilfiger. SHOP.COM CEO Loren Ridinger brings e-commerce leadership experience to the series.
Supermodel and Cay Skin Founder Winnie Harlow represents beauty entrepreneurship in the group. Hannah Bronfman, founder of Conteur Capital, adds venture capital expertise to the cast. Isabela Rangel Grutman, founder of ISA Jewelry and Rangel, completes the diverse ensemble of businesswomen.
Series Follows Individual and Collective Journeys
According to Prime Video, the docuseries will track each woman individually while exploring their collective support system. The show examines how successful women balance multiple demanding roles simultaneously. Entrepreneurship, motherhood, and personal relationships create complex challenges that each cast member navigates.
The series format allows viewers to see both private struggles and public triumphs of these accomplished women. Individual storylines will intersect as the women support one another through business and personal challenges. This dual focus creates intimate portraits while celebrating their friendship and professional collaboration.
Executive Producers Bring Entertainment Industry Expertise
Williams shares executive producer credits with Tara Long, Nadine Rajabi, and Caroline Currier. This production team brings extensive experience creating compelling unscripted content. Their combined expertise ensures the series balances entertainment value with authentic storytelling about women’s leadership.
“The CEO Club is a powerful testament to what happens when women step fully into their brilliance, leadership, and influence,” Long stated to People magazine. She emphasized: “These multi-hyphenate CEOs aren’t waiting to be invited in — they are building their own tables, shaping new legacies, and redefining what power looks like.”
Williams’ Second Docuseries After ESPN Tennis Chronicle
This marks Williams’ second major docuseries appearance following her retirement from professional tennis. ESPN’s 2024 eight-part series “In the Arena: Serena Williams” chronicled her legendary 27-year tennis career. That series provided intimate access to her journey from Compton prodigy to global sports icon.
Her transition from sports documentary subject to executive producer demonstrates her expanding entertainment industry influence. Williams now shapes narratives rather than simply participating in them. This evolution reflects her post-tennis career focus on business ventures and media production.
Winnie Harlow Brings Reality TV Experience From ANTM
Winnie Harlow isn’t new to reality television, having appeared on America’s Next Top Model in 2014. She became the first model with vitiligo to compete on the famous modeling competition. Her groundbreaking appearance challenged beauty industry standards and expanded representation for models with visible differences.
However, Harlow sparked controversy during a 2018 Watch What Happens Live appearance on Bravo. She admitted that her ANTM time didn’t significantly help launch her modeling career. The supermodel later clarified these comments, expressing gratitude while crediting photographer Nick Knight with her actual career breakthrough.
Harlow Founded Cay Skin After Modeling Success
Since her modeling career took off, Harlow expanded into beauty entrepreneurship by founding Cay Skin. The skincare brand focuses on sun protection products designed for diverse skin tones. Her business reflects her commitment to inclusive beauty that serves underrepresented consumers.
Cay Skin demonstrates Harlow’s evolution from model to business owner building her own brand. Her skincare line addresses gaps in the beauty market while leveraging her industry expertise. This entrepreneurial journey makes her an ideal CEO Club cast member with relevant business experience.
Thalía Represents Latin Entertainment Power
Latin pop superstar Thalía brings international music industry success and entrepreneurial experience to the series. The Mexican singer has sold over 25 million records worldwide throughout her decades-long career. Beyond music, she has built business ventures spanning fashion, beauty, and lifestyle brands.
Her inclusion ensures the series reflects diverse cultural perspectives within women’s entrepreneurship. Thalía’s global fanbase brings international appeal to the predominantly American cast. Her multifaceted career demonstrates how entertainment success can launch broader business empires.
Dee Ocleppo Hilfiger Adds Fashion Design Expertise
Designer Dee Ocleppo Hilfiger contributes high fashion credentials and luxury brand experience. Her eponymous accessories line has gained recognition in competitive luxury markets. Additionally, her marriage to fashion mogul Tommy Hilfiger provides unique insights into family business dynamics.
Ocleppo Hilfiger’s presence adds established fashion industry authority to the entrepreneurial mix. Her design background complements the cast’s diverse business portfolios. The series will likely explore how she carved her own identity within fashion while connected to legendary industry names.
Loren Ridinger Leads E-Commerce Through SHOP.COM
SHOP.COM CEO Loren Ridinger brings significant e-commerce leadership experience spanning multiple decades. She has built and scaled digital retail platforms during the internet’s evolution. Her expertise in online business provides contrast to cast members focused on physical products or entertainment.
Ridinger’s e-commerce success predates many current digital retail trends, demonstrating her pioneering vision. Her long-term business sustainability offers lessons for other entrepreneurs building enduring companies. The series will likely examine how she adapted SHOP.COM through multiple technological and consumer behavior shifts.
Hannah Bronfman Represents Venture Capital Investment
Hannah Bronfman’s Conteur Capital focuses on investing in emerging brands and businesses. Her venture capital work puts her on the funding side of entrepreneurship rather than operating companies. This investor perspective adds unique dimension to the cast’s collective business expertise.
Bronfman’s family background in business provides generational wealth perspective often missing from entrepreneurship narratives. Her investment choices likely reflect values-driven capitalism seeking both returns and social impact. The series may explore tensions between investor interests and founder autonomy.
Isabela Rangel Grutman Builds Jewelry and Fashion Empire
Isabela Rangel Grutman founded both ISA Jewelry and Rangel, demonstrating multi-brand entrepreneurship. Her jewelry business operates in competitive luxury accessories markets requiring design innovation and brand differentiation. Managing two distinct brands simultaneously showcases her organizational and creative capabilities.
Grutman’s dual brand strategy allows her to target different market segments and price points. This approach diversifies risk while maximizing her design talents across multiple product categories. The series will likely examine how she balances attention between two demanding ventures.
Global Distribution Reaches Over 240 Countries
The CEO Club will be available in more than 240 countries and territories through Prime Video. This massive distribution ensures the series reaches global audiences across diverse markets. International availability reflects both Amazon’s reach and the cast’s cross-cultural appeal.
The worldwide release allows the series to inspire women entrepreneurs across different cultural and economic contexts. Stories of American women’s business success can resonate with international audiences facing similar challenges. However, the predominantly Western cast may limit perspectives on global women’s entrepreneurship diversity.
February 23 Premiere Date Targets Early 2026 Audience
The CEO Club debuts Monday, February 23, 2026, positioning it for early-year viewership. This timing allows the series to capture audiences seeking inspiration for new year goals and aspirations. Business-focused content often performs well in first-quarter releases when people focus on professional development.
The Monday premiere date suggests Prime Video expects strong viewership throughout the week. Eight episodes provide substantial content for binge-watching or weekly viewing habits. The series length allows meaningful exploration of each woman’s story without feeling rushed or superficial.
Series Redefines Women’s Leadership in Entertainment
The CEO Club joins growing entertainment content celebrating women’s business leadership and entrepreneurship. The series challenges traditional power structures by centering women building their own opportunities. This narrative shift reflects broader cultural conversations about gender equity in business.
Long’s statement about women “building their own tables” rather than waiting for invitations captures the series’ ethos. The show celebrates women who refused to accept limited options and created alternatives. This empowerment message resonates particularly strongly in current cultural and political climates.