Sierra Rena is stepping into a new phase of her fashion journey with purpose and clarity. The 24 year old creative has relaunched her brand SIV with a bold purple leather bag called the Slickback. The launch marks her first move into accessories and signals long term plans for the label.
The new bag is more than a fashion release. It represents personal growth, creative return, and emotional healing. Rena describes the moment as a major shift in her life and career.
“This moment feels really big for me, physically and spiritually,” she told ESSENCE. “I’m feeling a huge shift in my career.”
SIV Relaunch Marks a New Creative Direction for Sierra Rena
The SIV relaunch centers on the Slickback bag, a statement leather piece designed from scratch. It places the brand firmly in the luxury accessories space. At a price of $650, the bag reflects confidence in quality and vision.
Importantly, this is not a side project. Rena sees the bag as a clear sign of where SIV is going. The relaunch shows intention and focus after years of building her personal platform.
Rather than chasing trends, she is building a foundation. This approach positions SIV as a serious brand with staying power.
Purple Leather Bag Honors Family Legacy and Personal Loss
The bag’s debut color is deeply personal. Rena chose purple to honor her uncle, who died in 2016. Purple has long symbolized remembrance in her family.
Including that color felt natural and necessary. It allowed her to blend memory with design. As a result, the bag carries emotional meaning beyond style.
“I wanted to make something timeless,” she said. “Something no one’s seen before and something I would wear for the next 10 years.”
Returning to Creative Roots After Pandemic Beginnings
SIV first launched during the pandemic with upcycled fabric pieces. At the time, Rena had just changed her college major from neuroscience to business and marketing. She was taking major personal risks.
Since then, her career expanded into styling, influencing, and creative direction. Now, she is returning to the brand with new skills and stronger vision.
“I was taking huge risks on myself,” she reflected. Returning to her roots gave her fresh creative energy and confidence.
Luxury Craftsmanship Shapes the Slickback Bag Design
The Slickback bag is crafted in luxury leather. Sample versions include crocodile and ostrich accents. The design balances boldness with everyday wear.
While purple leads the launch, neutral shades are planned. Black and other classic colors will follow to widen appeal.
“Purple isn’t everyday for everyone,” Rena joked. “Even though it is for me.”
Using Digital Influence to Build Brand Trust
Rena teased the bag on her social platforms long before launch. She styled it naturally within her outfits. This helped build trust and curiosity among her audience.
As both founder and face of the brand, she understands the challenge. Her presence helps sales, but she wants SIV to stand on its own.
“People trust my style,” she explained. “But eventually, I want SIV to stand on its own.”
Bold Campaign and Early Sales Signal Strong Demand
The launch campaign blended fashion, culture, and storytelling. It included visual nods to The Boondocks and featured a mostly people of color creative team. The process felt affirming and collaborative.
“Everything flowed so seamlessly,” Rena said. “It was a 10 out of 10 for me.”
The response was immediate. The first drop sold out. The site recorded over one thousand visitors within 72 hours. The momentum confirms strong interest in the brand’s future.
Building SIV for the Long Term
Rena is already designing new bags and colorways. Accessories remain her main focus for now. Clothing may return later, but she is not rushing.
She believes passion matters more than motivation. Showing up daily is the real work.
“Work through your passion, not motivation,” she said. “If you’re passionate, you’ll still show up.”
With this relaunch, Sierra Rena is not just selling a bag. She is building a legacy driven by purpose, creativity, and belief.
