Power Couple Enters the Fertility Business
Ashanti and Nelly, the beloved musical duo, have recently announced their joint venture into the fertility industry by acquiring Proov, a leading fertility and hormone diagnostics company.
This strategic move comes on the heels of their exciting pregnancy announcement, marking a new chapter in their lives as they prepare for parenthood.
Proov: Demystifying the Fertility Journey
Proov aims to revolutionize the way individuals approach their fertility and hormonal journeys. The company offers a range of FDA-approved at-home fertility tests, treatments, and supportive supplements, designed to take the guesswork out of tracking hormonal activity.
Its flagship product, the PdG-test, assesses Pregnanediol Glucuronide levels, providing insights into successful ovulation.
The acquisition of Proov by Ashanti and Nelly holds particular significance for the Black community. According to data from the Centers for Disease Control, Black women are almost twice as likely as white women to suffer from infertility.
By offering accessible and innovative fertility solutions, Proov seeks to address these disparities and empower individuals on their fertility journeys.
Founder’s Vision and Expertise
Proov was founded in 2016 by Dr. Amy Beckley, a visionary in the field of fertility tracking. Driven by her own struggles with fertility, Beckley created the company’s pioneering PdG-test, which provides women with insights into their hormones from the comfort of their homes, eliminating the need for invasive blood tests or lengthy lab analyses.
As Ashanti and Nelly embark on this new venture, they are also preparing for the arrival of their first child together. Ashanti expressed her gratitude and excitement, stating, “This new year of my life is such a blessing full of love, hope, and anticipation.
Motherhood is something that I have looked forward to, and sharing this with my family, fiancé, and loyal fans, who have been so supportive of my career, is an amazing experience.”
A Promising Future
With their combined fame, influence, and passion for empowering others, Ashanti and Nelly’s acquisition of Proov holds immense potential.
By leveraging their platform and the company’s innovative solutions, they aim to reshape the fertility landscape and provide accessible resources to individuals seeking to start or grow their families.
