New Orleans Artist Tahj Williams Handcrafts Vibrant Super Bowl LIX Logo
In an unprecedented move, the NFL collaborated with a local New Orleans artist, Tahj Williams, to create the official logo for Super Bowl LIX.
Scheduled to take place on February 9, 2025, at the Caesars Superdome in New Orleans, the big game will feature a unique logo handcrafted by Williams, the queen of her Black Masking Indian tribe.
Traditional Beading Techniques Bring Super Bowl Logo to Life
Using intricate beadwork methods passed down for generations within the Black Masking Indian tribe, Williams painstakingly constructed the Super Bowl LIX logo bead by bead.
This artistic tradition, deeply rooted in New Orleans’ rich cultural heritage, has been a cornerstone of Williams’ work as a talented beadwork specialist.
“@thequeentahj is an intricate beadwork specialist — she created this logo BEAD BY BEAD 
. The beading tradition used by the Black Masking Indian tribe has been passed down for generations 
(
via @justenwilliams)”
NFL’s First Local Artist Collaboration Celebrates New Orleans Culture
The collaboration between the NFL and Williams does more than just mark the first time the league has partnered with a local artist to create a Super Bowl logo.
This decision pays tribute to the host city’s history and culture, with the vibrant logo design featuring a colorful array of beads that represent various NFL teams.
“The NFL posted their collaboration with Tahj Williams, the queen of her Black Masking Indian tribe in New Orleans. For the first time ever, the NFL collaborated with a local artist on the creation of a Super Bowl logo. The artist who created our new logo, Tahj Williams, is the queen of her Black Masking Indian tribe in New Orleans, the home of Super Bowl LIX.”
Super Bowl LIX Logo Sparks Excitement and Speculation
The eye-catching Super Bowl LIX logo, with its intricate beadwork and diverse color palette, has fans buzzing about what it might signify for the upcoming game.
While some see the red hues as a potential omen for the defending champion Kansas City Chiefs, others interpret the various colors as representing multiple teams across the league.
Breaking Tradition and Embracing Local Artistry
Traditionally, Super Bowl logos have featured colors that align with the participating teams. However, the Super Bowl LIX logo breaks from this convention, suggesting that the NFL is embracing a more inclusive approach by honoring the artistic traditions of the host city.
