Tennis sensation Coco Gauff has been appointed as Naked Brand’s first-ever Chief Smoothie Officer. This groundbreaking, multiyear partnership marks a new chapter for both the athlete and the brand.
Coco Gauff: From Tennis Court to Smoothie Innovation
Gauff, the 20-year-old U.S. Open champion, will inspire fans to embrace nutritious, fruit-based beverages. Her new role aligns perfectly with her lifelong love for smoothies and healthy snacking.
“To be named Naked’s first Chief Smoothie Officer is an incredible honor,” Gauff stated in a press release. She expressed excitement about co-creating real fruit juice smoothies with the innovation team.
Naked Brand’s Strategic Partnership with a Tennis Prodigy
Glen Walter, CEO of Tropicana Brands Group, highlighted Gauff’s multifaceted persona as an ideal fit for Naked Brand. “Coco is a true multi-hyphenate and knows better than anyone that you can be many things at once,” Walter remarked.
This partnership aims to develop the future of Naked Brand and its product portfolio. Gauff’s influence will extend beyond her on-court achievements, bringing a fresh perspective to the brand.
Gauff’s Authentic Connection to Wholesome Nutrition
Gauff’s appreciation for Naked’s smoothies stems from their use of real fruit juice, vegetables, and vitamins. These beverages, free from added sugars and artificial flavors, align with her commitment to wholesome nutrition.
Her love for fresh produce gained attention after her 2023 U.S. Open victory. “People were asking me all the time what I was eating, and I was like, ‘It’s just fruit,'” Gauff shared on the “Today” show.
A Sneak Peek into Gauff’s Favorite Fruits
During the 2023 French Open, Gauff revealed her fruit preferences. “My dad makes a little fruit salad. There’s cantaloupe, pineapple, watermelon,” she said. Grapes and pineapples top her list of favorites.
The tennis prodigy emphasized the importance of snacking during changeovers. These healthy habits contribute to maintaining energy throughout her matches.
The Future of Naked Brand with Gauff at the Helm
As Chief Smoothie Officer, Gauff will help shape Naked Brand’s future product offerings. Her authentic connection to wholesome snacks and impressive athletic career make her an ideal ambassador for the brand.
This partnership promises to deliver delicious, nutrient-packed smoothies to consumers. Gauff’s influence is expected to resonate with health-conscious individuals and sports enthusiasts alike.
Watch out for exciting developments as Coco Gauff steps into her new role, blending her passion for tennis with her love for nutritious smoothies.
