Black women-owned Vontélle Eyewear has secured a major retail partnership with Sam’s Club. The luxury eyewear brand will debut its signature shades at 80 stores nationwide. This collaboration brings culturally inspired frames to Sam’s Club Optical Centers across America.
The prescription-ready frames offer more than vision correction. They help shoppers express their unique style and cultural identity through fashionable eyewear. This partnership represents a significant milestone for the minority-owned business founded in 2020.
Sam’s Club praised Vontélle as a “perfect fit” for their frame offerings. The retailer emphasized its commitment to brands that reflect shoppers’ diverse identities and values.
Vontélle Eyewear Revolutionizes Industry with Inclusive Design
Vontélle has emerged as a game-changer in the eyewear industry since its founding. The brand incorporates designs stemming from African, Caribbean, and Latin cultures. These vibrant looks go beyond aesthetics to address real fitting challenges for diverse customers.
The frames provide an inclusive fit for different facial features. They accommodate wider nose bridges and higher cheekbones, ensuring comfort for all wearers. This attention to diverse facial structures sets Vontélle apart from traditional eyewear brands.
Furthermore, the brand offers prescription-ready options that don’t compromise on style. Customers can maintain their cultural expression while addressing their vision needs. This dual focus on function and fashion has driven Vontélle’s rapid growth.
Black Women Entrepreneurs Build Luxury Eyewear Brand
Co-founders Nancey Harris and Tracy Green established Vontélle in 2020. Both women recognized a significant gap in the eyewear market for inclusive, culturally inspired designs. Their entrepreneurial vision has transformed into a successful luxury brand.
Harris serves as the company’s Chief Operating Officer, while Green leads as Chief Executive Officer. Together, they have built a brand that addresses underserved communities’ needs. Their leadership demonstrates the power of minority entrepreneurship in traditionally exclusive industries.
“We’re thrilled to bring our brand to Sam’s Club and reach a broader audience who values both style and comfort,” Harris explained. The partnership allows them to expand their mission of representation and inclusivity in eyewear.
Sam’s Club Partnership Expands Accessibility and Reach
The Sam’s Club collaboration significantly broadens Vontélle’s customer base. Previously, the luxury brand primarily served niche markets through specialized retailers. Now, everyday American shoppers can access these premium frames at competitive prices.
This partnership aligns with both companies’ commitment to diversity and inclusion. Sam’s Club actively seeks brands that reflect their members’ varied backgrounds and preferences. Vontélle’s cultural focus perfectly matches this retail strategy.
“This collaboration allows us to expand our mission of representation and inclusivity in eyewear,” Harris noted. The partnership makes luxury eyewear accessible to more families across America. This democratization of premium products represents a significant business achievement.
Cultural Heritage Meets Modern Eyewear Innovation
Vontélle’s designs celebrate cultural heritage through contemporary eyewear styles. The frames incorporate traditional elements from African, Caribbean, and Latin cultures. These design choices create meaningful connections between wearers and their cultural roots.
The brand’s approach goes beyond surface-level cultural references. Each frame reflects deep appreciation for diverse aesthetic traditions. This authenticity resonates with customers seeking genuine cultural representation in their fashion choices.
Additionally, the brand offers children’s frames through exciting partnerships. Collaborations with Nickelodeon feature popular characters like SpongeBob. The company also partnered with young author Naevia for Rainbow & Glitter frames, expanding their cultural impact.
Retail Giant Supports Minority-Owned Business Growth
Sam’s Club’s investment in Vontélle demonstrates corporate commitment to supporting minority entrepreneurs. The retailer actively seeks partnerships with diverse suppliers and brands. This approach benefits both businesses and consumers seeking authentic representation.
“At Sam’s Club, we’re committed to offering our members products that reflect their values and individuality,” stated Kara Russow, Sam’s Club Merchant. The retailer recognizes that diverse product offerings strengthen customer loyalty and satisfaction.
The partnership also provides Vontélle with valuable retail expertise and distribution networks. Sam’s Club’s established infrastructure helps the growing brand scale efficiently. This support accelerates Vontélle’s mission to transform the eyewear industry through inclusive design.
Global Vision Care Mission Drives Brand Purpose
Beyond retail success, Vontélle maintains a broader mission of global community upliftment. The brand extends vision care and eyewear products to underserved communities worldwide. This social impact component distinguishes them from purely profit-driven competitors.
Their work addresses real healthcare disparities in vision care access. Many communities lack affordable, culturally appropriate eyewear options. Vontélle’s inclusive approach helps bridge these gaps while building sustainable business growth.
“This relationship reflects a shared commitment to innovation, inclusion, and consumer choice,” Green explained. The Sam’s Club partnership amplifies their ability to serve diverse communities. This expanded reach strengthens both their business impact and social mission effectiveness.
