Louis Vuitton’s newest resort campaign transforms “Dune” and “Challengers” star Zendaya into a larger-than-life fashion giant. The striking images show the actress towering over idyllic Italian beaches with her wicker Capucines bag. Set to break in select print publications this Sunday, the campaign will hit Louis Vuitton’s social media channels starting May 16.
Superimposed Cinematic Scenes Create Giant-Scale Fashion Fantasy
Renowned photographers Inez Van Lamsweerde and Vinoodh Matadin captured the cinematic visuals for the campaign. The creative team positioned Zendaya as a Godzilla-scale figure amid breathtaking scenes from the Italian Riviera.
In one striking image, Zendaya wears a short black dress with embroidery details and an open back. Her barely-there leather sandals nearly touch the blue Mediterranean waters below. The dramatic size contrast between the actress and the beach umbrellas creates a powerful visual statement.
Creative Team Unites Fashion Icons Behind Resort Collection
The campaign’s impressive creative direction comes from Lina Kutsovskaya of BeGood Studios. Zendaya’s long-time collaborator Law Roach handled styling duties for the photoshoot. Meanwhile, Ursula Stephen created the hair looks, and Ernesto Casillas provided makeup artistry.
According to Louis Vuitton, “Zendaya portrays the desire for travel that makes the resort collection so true to the spirit of Louis Vuitton.” This messaging aligns perfectly with the brand’s heritage in luxury travel goods. The resulting images blend fantasy with fashion in a distinctly Vuitton way.
Barcelona-Inspired Collection Showcased Through Mediterranean Lens
Nicolas Ghesquière, artistic director of women’s collections at Louis Vuitton, originally unveiled the resort 2025 collection last May. The presentation took place at Barcelona’s Park Güell, the whimsical gardens designed by modernist architect Antoni Gaudí.
Now, the campaign transports those designs from Spain to the Italian coast. This Mediterranean journey reinforces the collection’s travel-ready aesthetic. The juxtaposition of architectural inspiration with coastal imagery creates a compelling narrative for luxury consumers.
Zendaya’s Ongoing Ambassador Relationship Strengthens
Zendaya first became a Louis Vuitton ambassador in 2023. Her initial campaign featured the brand’s bestselling Capucines handbag, which takes center stage again in these new images. The consistent partnership showcases Louis Vuitton’s commitment to the actress as a key representative.
More recently, Zendaya fronted campaigns for the reissued collaboration between Louis Vuitton and Japanese artist Takashi Murakami. This collection reintroduced the iconic multicolor monogram to new generations. The original partnership dates back to 2003, demonstrating Vuitton’s ability to refresh classic designs.
Rising Hollywood Power Builds Fashion Credibility
Zendaya’s star power continues to rise with recent performances in “Euphoria,” “Dune,” and “Challengers.” Her fashion influence has grown alongside her acting career. Many industry insiders consider her one of Hollywood’s most influential style icons.
The dramatic scale of this campaign reflects Zendaya’s outsized impact on fashion and culture. By portraying her as literally larger-than-life, Louis Vuitton visually communicates her importance to their brand identity. This creative choice perfectly aligns with her growing cultural significance.
