Grammy-winning artist Victoria Monét revolutionized her career through an unconventional decision. The “On My Mama” singer invested her entire $150,000 publishing advance into touring rather than luxury items.
Strategic Investment Leads to Grammy Success
Monét’s bold financial choice marked a turning point in her musical journey. Rather than buying expensive cars or houses, she created her own touring infrastructure from scratch.
“I didn’t have a management team, I didn’t have a hairstylist,” Monét revealed to Visa CMO Frank Cooper. “I was doing my hair, doing my makeup.”
DIY Approach to Music Industry Success
The rising star enlisted her cousin as tour photographer and videographer. Meanwhile, her mother helped with tour routing, securing opening spots for major acts like Fifth Harmony and Ariana Grande.
“I think it became a place where a lot of people discovered who I am,” Monét reflects. This grassroots approach slowly built her dedicated fanbase.
Early Career Innovation and Resourcefulness
Before her breakthrough, Monét developed multiple skills to sustain her dreams. She learned vocal production and engineering to supplement her songwriting income.
Her practical mindset often faced criticism. “Maybe to some people they’re like, ‘Why aren’t you in a good apartment?'” she remembers. “But then you’re on tour with the biggest pop star.”
Grammy Recognition and Industry Impact
Monét’s investment strategy culminated in multiple 2024 Grammy wins. She secured both Best New Artist and Best R&B Album awards.
Her message to aspiring artists remains grounded: “If you don’t invest in yourself, how could you expect anybody else to?” She encourages artists to embrace temporary sacrifices for long-term success.
