A New Streaming Platform Built for Fair Compensation
Black creators are getting a long-overdue solution to unfair pay with the launch of Blacktivity, a new streaming service designed specifically for equitable compensation. Co-founded by media entrepreneur Devin L. White, the platform promises to revolutionize how Black creators get paid for their content.
Set to launch this summer, Blacktivity will feature both short-form and long-form content across various genres. The platform’s unique model ensures creators receive fair payment through an innovative ad-revenue sharing system that rewards quality engagement.
Centering Black Joy and Authentic Stories
Blacktivity was created to counter the mainstream media’s focus on Black trauma narratives. “We wanted to showcase the full spectrum of Black life,” White explained in a recent interview. The platform will highlight everyday experiences, joy, and lesser-told stories from the Black community.
One example White shared involves featuring a Black female kayaker documenting her experiences. “These are the real stories we want to amplify – not just the struggle narratives we typically see,” he noted. The platform aims to become a digital home for authentic Black storytelling.
Innovative Payment Model Addresses Pay Gap
Blacktivity’s payment structure directly tackles the well-documented racial pay gap in digital media. According to White, Black women creators currently earn 35% less than their white counterparts, while Black women filmmakers make just 68 cents per dollar compared to white male peers.
The platform’s ad-supported model, built on the Red Coral Universe technology, shares revenue based on completed ad views. Creators earn money when viewers watch 30-60 second ad breaks, with higher payouts for content that drives stronger engagement.
Black Women Leading the Charge
Leadership was a key consideration in building Blacktivity. White intentionally partnered with non-profit leader Ngozi Robinson as co-founder to ensure Black women helped shape the platform from the ground up.
“Having Black women in decision-making roles was non-negotiable,” White stated. “They bring perspectives and insights that are absolutely essential to creating something truly impactful for our community.” The leadership team includes several Black women in executive positions.
More Than Entertainment – A Cultural Archive
Blacktivity aims to be more than just another streaming service. The founders envision it becoming a living archive of Black culture and experiences. “We’re documenting our stories for future generations,” White explained.
The platform will launch with a major concert event on August 30 featuring artists like Mariah The Scientist and Tink. This kickoff celebration signals Blacktivity’s ambition to become a major player in digital media while staying true to its equity-focused mission.
