Beyoncé Knowles-Carter marked a major milestone for her haircare brand Cécred with a glamorous launch party in Los Angeles. The celebration highlighted the expansion of her premium hair products from online-only availability to Ulta Beauty stores nationwide. Queen Bey herself attended the event sporting platinum blonde hair and an elegant all-white outfit that turned heads.
The star-studded affair took place on April 7, 2025, drawing celebrities and beauty influencers eager to experience the Cécred product line. This retail partnership represents a significant business expansion for the music icon’s growing beauty empire.
Beyoncé’s Haircare Brand Makes Major Retail Expansion
Cécred products were previously available exclusively through the company’s official website. The new partnership with Ulta Beauty brings these premium haircare products to brick-and-mortar locations across the country.
This strategic move dramatically increases the brand’s market reach and accessibility. Beauty enthusiasts can now physically browse, test, and purchase Cécred products in Ulta’s extensive network of retail stores.
“This expansion into Ulta stores opens up a much larger market for Beyoncé’s haircare line,” noted industry observers at the event. The physical retail presence allows new customers to discover the brand who might not have sought it out online.
Star-Studded Celebration Showcases Premium Hair Products
The Los Angeles launch party featured several notable guests, including model and influencer Jena Frumes. Attendees had the opportunity to try Cécred products firsthand during the celebration.
Professional styling demonstrations highlighted the effectiveness of the haircare line. Many guests took turns in the styling chair to experience the products’ benefits with guidance from expert hairstylists.
Photos from the event show Beyoncé looking regal in her monochromatic white ensemble. Her own platinum blonde hair served as a walking advertisement for the haircare line’s potential results.
Business Queen Expands Beauty Empire Beyond Music
Beyoncé continues to demonstrate her business acumen with this latest venture expansion. The move follows the entrepreneurial path of her husband Jay-Z, embodying his famous lyric: “I’m not a businessman, I’m a business, man.”
The Cécred line represents Beyoncé’s entry into the lucrative haircare market. This sector has proven highly profitable for celebrity brands that can establish credibility with consumers.
With increased distribution through Ulta’s retail network, the brand is positioned for significant growth. Industry analysts expect the expanded availability to boost sales and brand recognition substantially in coming months.
Premium Haircare Line Reaches New Customer Base
The Ulta Beauty partnership makes Cécred accessible to shoppers who prefer in-person shopping experiences. This approach allows customers to feel textures, test products, and receive professional recommendations before purchasing.
Cécred joins other celebrity beauty brands that have successfully transitioned from direct-to-consumer to retail partnerships. The move typically signals confidence in product quality and market demand.
The launch celebration featured professional photography by Julian Dakdouk, capturing the elegance of the event. Images show attendees enthusiastically engaging with the products while enjoying the star-studded atmosphere.
